Overall Objective
The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.
Responsibilities
- Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
- Work with media vendors and negotiate rates
- Maintain status reports on all interactive media initiatives
- Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
- Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
- Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
- Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Reads and selects articles to include in our research archive and send to team weekly
- Assist in the monitoring and preparation of periodic media campaign reviews
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, or closely related field
- Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
- Must be able to work full-time onsite in our Fort Lauderdale, FL office
- The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
- MS Office: Excel, Word and PowerPoint with effective writing skills
- Strong verbal and written communication is needed to collaborate with team members and clients
- Knowledge of Media is highly preferred; Digital, Traditional, and Social
- Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
- Presentation skills and experience are highly desirable
Required Skills
Required Experience