OVERALL OBJECTIVE:
Planning team members play a key part in developing advertising campaigns for the McDonald's brand. Their role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective advertising. Acting as the voice of the consumer within an agency, strategists use research data to identify ideal audiences and optimum methods of communication. They combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers.
RESPONSIBILITIES:
REQUIREMENTS
The responsibilities are many, various, and not limited to those written in this document
Required Skills Required Experience
Strong interpersonal skills
Effective time management skills
Intermediate MS Office skills including MS Word, MS Excel, MS Access, MS PowerPoint, MS Explorer and MS Outlook calendar and email
Strong analytical and organization skills
Superior written and verbal communications skills, coupled with highly developed interpersonal skills.
High degree of flexibility, motivation and drive
Demonstrated problem solving skills
Ability to learn and develop business and data-analysis skills
Ability to interact effectively with clients, managers, and coworkers
Ability to perform multiple tasks in deadline-driven environment
Proactive and positive attitude with diplomacy; willingness to take responsibility
Must be a self-starter, flexible, and highly detail-oriented
Ability to collaborate effectively with personnel at all levels
Self-motivated for continued learning and growth
Must be able to work with team in a collaborative format and clearly communicate objectives in a team setting
Exceptional quality of work and attention to detail with a high degree of organizational ability
Build credibility with the client team by delivering consistently and meeting expectations