We are DR Power, a Generac Company, professional power equipment done right.

Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.

The Channel Sales Specialist role focuses on supporting the sales efforts of channel partners, ensuring smooth operations, and driving revenue growth through B2B sales channels. Responsibilities include providing administrative support to channel partners, managing sales processes, managing channel promotional programs, managing trade show requirements, and identifying and implementing process improvements to increase efficiency.

Major Responsibilities

Sales:

• Supports and implements effective marketing campaigns and promotional events.

• Manages promotional calendar to ensure accuracy.

• Facilitates onboarding and channel partner enablement.

• Maintains and monitors Dealer portals.

• Compiles and maintains channel budgeting reporting.

• Assists with sales strategy development and implementation.

• Provides sales organization administration, including updating and distributing territories/personnel.

• Creates and maintains process documents for the team to develop independence throughout the sales team.

• Maintains all information for current distribution partners or retail customers.

Marketing:

• Manage and oversee the marketing, planning and logistics of all trade shows

• Assist sales and marketing in determining which tradeshows are strategically critical, each trade show’s focus, and who should attend the show. Ensure high quality presence at each show as needed.

• Ensure consistency and collaboration throughout the trade shows while following established guidelines, processes, and procedures. Educate cross functional teams, provide direction, and establish solutions where appropriate.

• Create pre-show briefing documents and run pre-show business meetings.

• Evaluate and manage current and future booth requirements such as booth size, design, and graphics.

• Manage and coordinate the logistics of the exhibit property including maintenance of the trade show exhibit, demonstration equipment and all accessories.

• Conduct and communicate post-show analysis, including metrics. Assist in developing tracking and measurement tools and processes.

• Work with sales to ensure leads are distributed and followed up in a timely manner; monitor leads to close.

• Identify opportunities to sponsor conference sessions that align with marketing goals.

• Identify and investigate new trade show marketing opportunities based on company priorities and goals.

Minimum Job Requirements

Education

• Associate degree in business or marketing

Work Experience

• Two or more years of relevant sales experience

Knowledge / Skills / Abilities

• Solid experience in Microsoft Products specifically Excel & PowerPoint

• Strong written and verbal communication

• Ability to analyze and solve problems

• Ability to multi-task; detail orientation.

Preferred Job Requirements

Education

• Bachelor’s degree in business or marketing

Work Experience

• 3 years of trade show planning experience

• Ability to travel up to 25%

Physical Requirements and Working Conditions

PHYSICAL DEMANDS :

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. (If travel percentage is required beyond occasional or is a regular part of the job, include “Up to x% travel and valid Driver’s License required.”)

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Generac is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. Generac provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products serving the residential, light commercial, and industrial markets. Generac continues to expand its energy technology offerings for homes and businesses in its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and sustainable energy solutions.