BIM 360 Location: San Francisco, CA- United States Job ID: 18WD28579 Position Overview Autodesk is seeking a data-driven, results-oriented marketer to join our BIM 360 Demand Generation and Growth Marketing team and participate in transforming marketing at Autodesk. Leveraging innovative digital marketing tactics, your focus is on growing audiences, converting them into subscribers, and nurturing them to become happy customers for our construction management and project delivery platform: BIM 360. Working within an innovative digital marketing team, as an Inbound Marketing Specialist, you will be responsible for implementing and optimizing marketing programs across a network of demand generation activities for BIM 360. You will collaborate and work closely with product marketing teams, marketing automation, analytics & reporting, sales, operations, and web publishing to ensure execution across various campaign activities. You will need to be a radical collaborator and extremely effective coordinator who thinks strategically, writes concisely, and works efficiently. Responsibilities * Deliver weekly project status report to manager * Notify manager of issues that may need to be escalated for resolution * Assist manager and other team members on other marketing projects as needed * Handle occasional customer inquiries and sales questions * Support promotion of marketing events as needed * Keep up to date on new marketing tactics; suggest opportunities to test new marketing methods and media Digital Marketing * Understand target personas, customers, users, influencers and product champions * Build, analyze, segment, and nurture personas based audiences * Develop holistic inbound marketing campaigns, including: landing pages, email workflows, display creative, social creative, and interactive web content * Create or manage the creation of key marketing content including: landing page copy, email copy, web copy, banner ad copy, product positioning, social copy, and other product-oriented marketing information required by sales and marketing * Execute strategic SEO and link-building tactics across multiple web properties * Perform keyword, social and competitive market research to inform marketing strategy * Develop and maintain project schedules and content calendars * Gather, consolidate and resolve feedback from internal reviewers and approvers * Develop content for major partner and customer events, including annual Autodesk One Team Conference and Autodesk University * Assist in tracking reporting and metrics on marketing deliverables * Work cross-functionally with other Autodesk marketing groups to ensure optimal implementation of various marketing materials within demand generation programs Social Media Management * Play a key role in defining and driving social media engagement, including conversions from Facebook, LinkedIn, YouTube, and Twitter * Increase engagement across key social media properties, currently including LinkedIn, Twitter, Facebook, Instagram, YouTube, Medium, and various industry groups. * Integrate customer advocacy and social selling programs * Develop publishing cadence and maintain schedule * Create social (micro) content to amplify longer form content and drive engagement * Manage internal reviews and approval * Communicate with project team members and other stakeholders * Provide regular status reports to manager * Execute approved programs * Measure and report program results; optimize performance Minimum Qualifications * BA, BS or equivalent degree in Marketing or related field * Excellent writing skills, attention to detail, * Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) * 3-5 years of experience in a marketing content development role Preferred Qualifications * AEC industry and/or SaaS experience is a plus * Proficiency in web and data analytics platforms such as Google Analytics, Adobe Analytics, Evergage, Domo, Looker, etc. * Exceptional multi-tasking skills * Demonstrates initiative and is self-driven * Demonstrated effective communication skills and ability to work across distributed teams and business groups * Excellent interpersonal skills required in order to build relationships and an ability to be successful in a matrixed management organization * Ability to generate publishable video content; proficiency with video editing/post-production a plus * Basic understanding of programmatic advertising platforms and metrics About Autodesk With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world. **Primary Location: **Americas-United States of America-California-San Francisco **Work Locations: ** **Job: **Marketing %26 Public Relations **Organization: **Autodesk Inc.