Job Description

Media Buyer, Paid Social

About Brand Networks:

Brand Networks solves the newest and toughest media challenges for the world’s most impactful brands and agencies through the intersection of people and technology. For over a decade we’ve been planning, building, and executing paid social media strategies and custom technologies that blend engineering and expertise to achieve client goals. More than 1,500 businesses have trusted Brand Networks’ combination of expert campaign management and insightful reporting, combined with AI-powered technology to drive results. The company is headquartered in Boston with 5 offices worldwide.

Description:

The media team is currently looking for a Media Buyer, Paid Social to join their group of media experts in a fast paced, collaborative environment. This role oversees tactical paid social media implementation and helps to guide strategy for a variety of clients and top brands. In this role, the Media Buyer will leverage the native platforms (Facebook/Instagram, Snapchat, Pinterest, Twitter, and TikTok) as well as Brand Networks proprietary Automation platform to effectively plan, buy, and optimize campaigns, ensuring that campaigns meet and exceed performance goals.

• Oversee day-to-day campaign lifecycle tasks, including media recommendation delivery, campaign build and implementation, QA, management across multiple campaigns and supply sources, as well as identification and implementation of optimizations
• Monitor daily campaign pacing and performance to exceed client KPIs and expectations; will be responsible for vocalization of delivery and/or performance concerns to larger account and client teams
• Provide thorough reporting to clients on a weekly and ad hoc basis; have the ability to generate valuable insights through reporting to help inform future and current campaigns
• Provide inputs and guidance around campaign design, including requirements for success and optimal use of both native platforms & BN’s proprietary Iris technology to achieve client goals
• Brainstorm and implement new ways to improve advertising and engagement across social channels
• Become channel partner subject matter expert, handling communication for the team, including participating in partner status meetings, channel troubleshooting, and sharing platform updates
• Maintain strong internal communication during all phases of the campaign lifecycle
• Provide social channel expertise & tactical strategic recommendations to internal teams and clients
• Participate in weekly client/agency status meetings
• Work to gather best practices and share across teams
• Properly follow and help refine processes in order to ensure quality of work across execution, reporting, and general analysis
• Heavy QA involvement across all BN clients
• Help to guide more Jr teammates

Qualifications:

• Recent experience buying on social platforms is a must (Facebook/Instagram is required, Snapchat and Pinterest is preferred)
• 2+ years of direct social media buying experience required; experience working in a media planning or buying position at an advertising or media agency is preferred
• Understands of fundamental ads metrics and calculations (CTR, CPC, CPM, CPA)
• Experience with eCommerce, DTC, CPG and Entertainment brands a plus
• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
• Intermediate Excel skills: comfort with pivot tables is a must
• Strong analytical, quantitative, and problem-solving skills; ability to analyze data, draw conclusions, and develop actionable recommendations
• Will have proven ability to manage multiple projects at a time while paying strict attention to detail
• Self-starter, willing to work and train remotely, while being integrated with teams in other locations/timezones
• Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment
• Nimble team player with a great attitude

Powered by JazzHR

85tU2xZ7ql