Job Description
WHO YOU ARE
You are a market researcher with a solid understanding of qualitative and quantitative research methodologies and passionate about influencing product launches and strategies. You are eager to learn about cutting-edge research techniques and run projects on timeline and budget. You think strategically and work autonomously. You champion research utilization and are skilled at distilling research data into insights to provide actionable recommendations to internal stakeholders. You thrive in a fast-paced environment, are passionate about Twitter, and believe that great experiences are always inspired by a deep understanding of consumers.
WHAT YOU’LL DO
The Research Analyst, Product Marketing Research will play an important role in influencing Twitter’s go-to-market (GTM) strategies. You’ll influence the end-to-end product marketing workflow and contribute to cross-disciplinary research such as audience and feature refinement, pricing and product optimization, naming, value proposition and positioning development, and user education content. You will also design and manage research to measure the success of Twitter’s product marketing campaigns both on and off the Twitter platform. You will frame insights into clear and impactful deliverables that cogently inform business opportunities, marketing programs and product launches. This is an individual contributor position that reports to the Manager of Consumer Product Marketing Research.
RESPONSIBILITIES
Support quantitative and qualitative research projects that have a direct impact on Twitter’s Consumer Product Marketing organization. Manage research vendors, synthesize third-party data, as well as conduct hands-on, primary research.
Support go-to-market strategies from a data-driven and strategic perspective, which include launches of new product and service offerings in Twitter’s consumer brand portfolio. Contribute to positioning, product marketing strategy, product optimization, and campaign measurement efforts for upcoming product launches.
Develop research reports and deliver key findings and recommendations to internal business partners.
Partner with marketing analytics, consumer insights and business intelligence teams to synthesize multi-source data and tell a cohesive story about users and non-users alike.
Collaborate and partner with a team of researchers in Marketing Insights and Analytics and Experience Research with diverse backgrounds and skill sets to influence some of the biggest decisions in the marketing organization and the company.
Qualifications
4+ years of experience in quantitative and qualitative marketing research either in a supporting role or as a project lead.
Experience in conducting hands-on research with limited supervision, including questionnaire design, survey programming, data analysis, and report development.
Strong project management skills, including the ability to effectively work with third-party vendors, manage timelines, milestones, and deliverables.
Comfortable interacting with and delivering research findings to a variety of internal stakeholders.
Strong communication, data visualization, and presentation skills. Data science skills are a plus.
Experience working at a consumer technology company or marketing research vendor is highly desirable.
SAS/SPSS and SQL skills are preferred.
Minimum of Bachelor’s degree with an emphasis in business, marketing science, social science, human computer interaction (HCI) or a related field preferred ; advanced degree is a plus.
Additional Information
All your information will be kept confidential according to EEO guidelines.
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.