SEO Specialist USTOSHOP.COM INC - West Covina, CA USTOSHOP.COM INC was established in January 2018, located in Los Angeles, CA. The business includes four divisions: E-commercial, global logistics service, electronic payment and digital currency. The companys e-commercial division directly connects with other corporate businesses to provide a diverse selection for our customers, for the purpose of simplifying the purchasing process and cater to different needs. Our company set warehouses in Portland, OR, New Castle, DE and Shanghai China, which will provide our customers with a one package service from our shop to delivery. USTOSHOP.COM will also launch an e-payment platform and digital currency to make sure customers will enjoy a safe shopping environment and maximize the customers' benefit. USTOSHOP.COM has the most advanced logistics technology and experienced professional team members. Our aim is to complete the process according to customers demands and expand the market with innovative technology. Job Brief: We are looking for a SEO/SEM Specialist to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and key work strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on all major search engines such as Google and Bing in order to maximize ROI. Job Responsibilities: * Execute test, collect and analyzed data and results, identify trends and insights in order to achieve maximum ROI in paid searh campaigns * Track, report and analyze web site analytics and PPC initiatives and campaigns * Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies * Optimize copy and landing pages for search engine marking * Perform on-going keyword discovery, expansion and optimization * Research and implement search engine optimization recommendations * Research and analyze competitor advertising links * Develop and implement link building strategy * Work with the development team to ensure SEO best practices are properly implemented on newly developed code * Work with editorial and marketing teams to drive SEO in content creation and content programming * Recommend changes to web site architecture, content, linking and other factors to improve SEO positions for target key words Job requirements: