Reporting to the Marketing Manager, the Digital Marketing Specialist plays an integral role in executing a range of online marketing efforts to support Forté’s portfolio of 30+ live events a year. Translating business goals into successful marketing campaigns, the Digital Marketing Specialist will support, develop, implement, track, and optimize digital marketing campaigns from concept to execution.

Responsible for live event-related email marketing, audience generation, social media, event website management, digital tracking/testing, and reporting, an ideal candidate will have a strong grasp of current marketing tools and strategies, be able to identify target audiences, and devise digital campaigns that engage, inform, and motivate.

Key responsibilities include:

Email marketing — Including copy editing and production (and autoresponders)

• Develop, manage, and design HTML emails for Live event marketing plans; includes creating production timelines, gathering feedback, implementing edits, and executing email through hard-coding and ESP sends.
• Write relevant copy, subject lines, and calls-to-action for segment; tell a cohesive story within each campaign.
• Plan and map email marketing workflows (flowcharts) for event email marketing plans.
• Create responsive, mobile-friendly emails and test for compatibility.
• Manage event email communications calendar, with an emphasis to avoid over-emailing.
• Identify opportunities and make recommendations on email automation.

Audience generation and database maintenance

• Create target audience segmentation in member database and schedule delivery.
• Optimize list management and create best practices for sending.

Social media event marketing

• Manage, execute, and optimize paid & organic Live event social media campaigns.
• Stay on top of trends and provide recommendations for Facebook, Twitter, Instagram, Linkedin, and YouTube.

Website (microsite) management

• Update and maintain event microsite content, including Forté and partner/sponsor changes.
• Create and manage registration forms.
• Conduct regular website sweeps to find/fix old or broken content.

Digital tracking, testing, and optimization

• Provide weekly/quarterly metrics on event email performance and overall campaign results.
• Champion A/B and other testing methodology. Plan, execute, and measure experiments and conversion tests.
• Work to minimize list decay and unsubscribes while increasing productivity of email sends.
• Stay current on email marketing best practices.

Reporting & Other

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights; optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies; suggest and develop solutions for integrating technology into each event experience.

Requirements

• Bachelor’s degree in marketing or a related field.
• 2-4 years of relevant experience in technical or digital marketing, including web and email production.
• Travel to and assist with Forté events throughout the year.

• 401K retirement plan with 5% matching
• Health and Dental insurance.
• Generous paid time off / holiday schedule.
• Virtual work environment — home office & travel.

Forté is changing the balance of power in the workplace. We open doors for women to reimagine what they can achieve in business—from launching first jobs to advancing to the C-suite.