Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Analyst, Marketing Intelligence

Merkle

Merkle

Analyst, Marketing Intelligence

Columbia, MD
Full Time
Paid
  • Responsibilities
    • Provide customer profiling, segmentation analysis, survey design and analysis

    • Conduct data analysis and mining, external data enhancement

    • Assist in determining quantitative methods for solving client issues

    • Help to deliver practical and actionable recommendations based data analysis

    • Work cross-functionally throughout the organization to implement client solution recommendations

    • Develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement

    • Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints

    • Under guidance, responsible to understand client business problems, solution approach, and execute basic analysis and research projects, package and assist in presenting insights to stake holders

  • Qualifications
    • Bachelor's Degree (B.S.) in statistics, math, economics or related quantitative field plus several years' experience in applied disciplines OR advanced degree (M.A., M.S., Ph.D.) directly out of school; advanced degree preferred

    • Minimum of 0-1 years of experience in quantitative/analytic arena, preferably in database marketing

    • Understanding of digital data is preferred, including the systems and processes used to generate and manipulate it by media type: web, ad, email, mobile, etc.

    • Experience with MS Office core suite (Word, Excel, PowerPoint, Outlook) required; Access, Visio, One Note are also a plus

    • Demonstrated, hands-on experience with analytics tools preferred SAS or R

    • Working knowledge of database systems (relational/RDBMS, "Big data"/Hadoop) required

    • Experience with data query languages (SQL, HIVE [data sci]) required

    • Ability to explain/present complicated/advanced analytical methodology and results to non-technical audiences

    • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems

    • Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs

    • Excellent written and oral communication skills

  • Desired skills

    Excel, R, Analytics

  • Compensation
    Competitive based on experience and degree.
  • Benefits

    Health/dental/vision insurance, 401k with company match, flexible paid vacation policy, paid sick time, on-the-job training.

  • Industry
    Online Media
  • About Us

    Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.