Job Description
POSITION OVERVIEW:
Responsible for the implementation and activation of Dior.com touch
points. This role will work directly with the E-Commerce Operations
Manager as well as the Dior.com Central team.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Maintain Dior.com product and content launch Calendar to ensure that
there is one consistent customer experience.
- Online Merchandising:
- Monitor onsite updates daily to ensure timely updates.
- Competitive Landscape:
- Provide weekly updates on what competitors’ online presence,
including on mobile and social media, with specific callouts to
innovation and newness.
- Manage competitors’ email accounts with specific attention to Dior
emails and how other beauty brands are promoted on each
account’s email.
- Social Media:
- Monitor brand social media accounts to ensure that site product
merchandising is aligned with social messaging.
- Identify opportunities to increase Dior social media presence.
- Ratings and Reviews:
- Compile current ratings and reviews.
- Monitor new launches and how marketing initiatives can increase
ratings and reviews.
- Panier and SBS Calendars:
- Manage updates to paniers and side by side calendar.
- Sales Management:
- Monitor Dior.com business to achieve fiscal sales goals, tracking
weekly sales targets, and implementing best initiatives as needed to
meet sales goals.
- Communicate .com marketing calendar changes and updates up and out
on a regular basis to necessary cross functional teams.
- Sampling:
- Order and track all sample offers for brand site customers
ensuring that opportunity is maximized.
- Monitor Google trends and paid search trends.
- Perform additional duties and responsibilities as necessary during
business growth.