Job Description
POSITION OVERVIEW:
Drive overall sales plan achievement through managing the planning and execution of national North America event activities.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Work with National Events Director to execute project management of all North America National event programs in partnership with the Marketing and Sales teams.
- Work with KAM team to drive strategic retailer programing aligned with retailer key priorities.
- Communicate with the field sales team to ensure proper execution of in store events.
- Partner with marketing for launch events to plan/execute the client experience/animation.
- Prepare competitive analyses of event performance and creative event concepts.
- Oversee Dior Show Artist and National Skincare Expert support programming
- Ensure timely and on-budget delivery of all programs for North America.
- Manage Events Sell in and Sell out budgets, tracking, and forecasting with the North America Finance Team and VP Retail Development.
- Manage top door strategy initiatives.
- Prepare for retailer meetings, including developing presentations in partnership with other departmental functions.
- Work with Creative and Purchasing departments to develop collateral, offers, and other materials used at point of sale.
- Interface with operational teams on development projects and logistics.
- Conduct all other job-related activities as directed by the Promotions and Events Director.
- Forecast and manage all services and elevated pos tools
- Partner with France Central team on North America needs for visuals and event related tools.
- Partner on Expert development strategies for Diorshow Artist and National Skincare Experts.
- Recap National Event Sales weekly/monthly/annually
SUPERVISION RECEIVED:
Promotions and Events Director