Job Description

Job Description

The Digital Marketing Specialist will help identify, develop and execute digital marketing initiatives to drive awareness and leads for SCI Direct brands. These initiatives will:

• Attract qualified web traffic to SCI Direct brand websites
• Convert web traffic into prospects and leads
• Facilitate ongoing engagement with site visitors to increase awareness and preference, through social media and web advertising

SPECIFIC RESPONSIBILITIES

70% Generate Qualified Web Traffic to SCI Direct Brand Websites

• Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to PPC, online display, YouTube Ads, mobile, social advertising, SEO, directories and partnerships
• Manage campaigns in house or with external agency and consultant support
• Work with partnership team to grow current partnerships and identify and build new digital partnerships

20% Convert Web Traffic into Prospects and Leads Through a Data-driven Approach

• Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels
• Conduct A/B testing, conversion rate optimization and UX testing to improve campaign performance
• Perform campaign optimizations in paid, owned and earned digital media
• Partner with web design and development team to identify, plan and develop web enhancements
• Work closely with brand, CRM and field marketing teams to achieve marketing goals

10% Administration

• Provide functional expertise to act as subject matter expert for digital demand generation and online products
• Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines
• Develop and implement processes to plan and execute digital marketing campaigns
• Keep current with emerging web and marketing technologies and best practices

Requirements & Qualifications

Experience:

• Minimum one (1) year digital marketing experience with increasing responsibility for web advertising campaign performance

Knowledge, Skills & Abilities:

• Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software is required. Certifications in these tools or related tools are a plus.
• Proficiency in Excel; familiarity with content management systems (CMS), HTML, third party ad serving and bid management software
• Excellent communication skills both verbal and written across all organizational levels
• Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners

Work Conditions

Work Environment
When considering the work environment associated with this job, the following factors may apply:

• Work indoors during all seasons and weather conditions
• Standard business dress is required

Work Postures

When considering the work postures associated with this job, the following factors may apply:

• Sitting continuously for many hours per day, up to 6 hours per day

Physical Demands

When considering the physical demands associated with this job, the following factors may apply:

• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Company Description

Who we are. What we do.

We’re more than North America’s largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe.

We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.

SCI offers advanced on-line training resources, career advancement opportunities in the largest organization in the industry, attractive benefits, and a wonderful community to serve with plenty of culture and personality. For additional information regarding our company, please visit our corporate site at www.sci-corp.com.

CI” refers to Service Corporation International and its affiliates.

SCI Shared Resources, LLC is committed to an inclusive, barrier-free recruitment and selection process.

On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.

Company Description

Who we are. What we do.\r\n\r\nWe’re more than North America’s largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe.\r\n\r\nWe operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.\r\n\r\nSCI offers advanced on-line training resources, career advancement opportunities in the largest organization in the industry, attractive benefits, and a wonderful community to serve with plenty of culture and personality. For additional information regarding our company, please visit our corporate site at www.sci-corp.com.\r\n\r\nCI” refers to Service Corporation International and its affiliates.\r\n\r\nSCI Shared Resources, LLC is committed to an inclusive, barrier-free recruitment and selection process.\r\n\r\nOn request, we will seek to provide appropriate accessibility options to all applicants with disabilities.