Digital Marketing Specialist - Greenville, SC Date: Apr 10, 2018 Location: South Carolina, US Company: Hubbell Incorporated Corporate Overview Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us. Division Overview Hubbell Lighting (HLI) is committed to elevating the lighting experience. Empowered by lighting solutions that integrate seamlessly into their environment, save energy, provide improved quality of light, deliver return on investment and armed with Hubbells unflinching support, its customers are able to think differently about how, where, and when they can use light. As one of the largest lighting fixture manufacturers in North America, it features a suite of brands that provide a full range of indoor and outdoor lighting products serving the commercial, industrial, institutional, and residential markets. Posting Address Hubbell Incorporated 701 Millennium Boulevard Greenville, SC. 29607 Position Overview Digital Marketing Specialist Duties and Responsibilities Web Development: * In collaboration with Marketing team (graphic designers, marketing managers, etc.), develop web content using HTML, CSS and other web development tools in SAP Hybris content management system * Using Stibo STEP product information management system, support new product launches and product maintenance across all Hubbell Lighting brands * Responsible for data integrity and maintaining/linking assets to appropriate products/categorization * Serve as liaison between Hubbell Lighting marketing and corporate Hubbell IT team, opening and closing service tickets on an as needed basis based on business needs * Daily management of data in online resource center for sales agents, and internal and external stakeholders

• Collaborate with multiple teams, such as Marketing, Business Solutions, Customer Service, and Engineering to ensure that Hubbell Lighting offers world class digital solutions for our customers * Recommend SEO opportunities and on-site improvements (internal linking, site speed, mobile optimization) based on keyword research and SEO tools
• Generate HTML email blasts using MailChimp email client * Research and analyze competitor web content and keyword strategies * Research and provide suggestions for new software and tools, keeping abreast of the latest emerging technology * Manage project tasks, timelines, & communication: providing status reports to marketing and brand teams, as needed * Perform routine website maintenance as needed Digital Marketing: * Baseline-level skills of entire Adobe Creative Suite (Photoshop, Premiere, InDesign, Illustrator, After Effects) required * Provide guidance to optimize content for web usage * Mock up email blasts, web content landing pages, applications, etc. using Photoshop and input from internal stakeholders * Provide video and photography production support as needed, utilizing fundamentals of DSLR photography and videography * Edit video content using Adobe Creative Suite as needed * Maintain Hubbell Lighting brands social media channels, in collaboration with Director of PR * Maintain blog sites via Wordpress on a regular cadence schedule * Research and analyze latest digital marketing trends, making meaningful suggestions to marketing leadership team * Provide digital support for tradeshows and other events Skills and Experience * Bachelor's degree from a four-year college or university (Computer Science, Marketing or another related field) * Excellent execution skills with high quality, focus on prioritization, and timeliness * Excellent communication skills * Intermediate to Advanced Microsoft Office software skills: Access and Excel * Experience in JavaScript and XML is preferred * Experience with STEP integration to ERP systems (SAP) preferred * 2-3+ years of hands-on experience with database management * Experience in managing complex data problems such as data acquisition, translation, harmonization, cleansing, and ongoing quality * Marketing experience a plus * Experience simplifying complex projects and data issues to enable others to make rapid decisions preferred * HTML/CSS encoding experience required * Adobe Dreamweaver skills preferred * Working knowledge of Adobe Creative Suite (Photoshop, Premiere, InDesign, Illustrator, After Effects) * Experience with Product Information Management systems, with a preference for Stibo STEP system * Experience with Content Management systems, with a preference for SAP Hybris * Experience managing service tickets, with a preference for UserVoice system * Experience managing online content performance marketing & SEO optimization tool, with a preference for Brightedge * Organization, attention to detail and strong proof-reading skills a must
• Excellent interpersonal communication skills required, with the ability to meet strict deadlines * Problem solving skills and out of the box thinking needed * Team player able to multi-task in a fast-paced environment Education Bachelors Degree in Marketing or Design Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class. Job Segment: Developer, ERP, Computer Science, SAP, XML, Technology