Job Description

SOCIAL MEDIA MANAGER

JOB DESCRIPTION

Lakewood Church and Joel Osteen Ministries are seeking a passionate professional to lead the social media team and to optimize and maintain the social media presence of more than 15 social media sites, comprising approximately 40,000,000 followers across Facebook, Twitter, Instagram, and including the popular Joel Osteen pages. In this exciting and always-developing role, the Social Media Manager will help bring hope to the world and impact lives through Lakewood’s world class year-round social programming and global broadcasting.

This position will report to Director of Marketing.

ESSENTIAL JOB FUNCTIONS

• Strategically develop and implement editorial calendar for all distribution channels (Facebook, Instagram, Twitter, etc)

• Share daily content on social channels that builds meaningful connections with community members

• Develop and execute paid media plan to support platform growth and engagement efforts in partnership with vendors (Rain Cloud & Tiny Horse)

• Coordinate with marketing, PR, and communication teams to ensure brand consistency

• Capture, analyze, and respond to appropriate social data, insights and best practices

• Isolate and report key metrics and defined KPI's for success

• Provide extensive monthly KPI reports to management across all platforms

• Ensure the most effective security measures by establishing emergency on-call systems and contact numbers in case of platform hacking

• Promote the all-channel offer (ACO) through social media platforms via contests and other promotional means

• Engage directly and manage communication with followers across all social channels

• Ensure brand consistency in copy throughout tone, voice, terminology and accuracy

• Stay up-to-date with social media technical and formatting trends and implement them into all channels

• Collaborate with management as well as supervise and manage Social Media Coordinators

• Manages schedule and coverage of weekend services, holidays and all major events

• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention

• Other duties as assigned.

QUALIFICATIONS

• Uncompromised commitment to Lakewood Church’s vision, values and core beliefs

• 2+ years’ experience working in the digital marketing and/or social space

• Availability to work evenings, weekends, and special holidays

• Must have excellent written and verbal communication skills

• Proficient in social engagement tools and reporting (Hootsuite, Sprout, etc)

• Proven success in writing professional social and/or marketing copy, with the ability to produce compelling, digestible copy while maintaining church messaging

• Experience sourcing and managing content development and publishing

• Fluent in both the creative and analytical sides of marketing and media

• Demonstrates a commitment to excellence in social customer service techniques such as empathy, patience, advocacy and conflict resolution

• Past experience leading a team around shared goals and deliverables

EDUCATION & EXPERIENCE

• Marketing or Communications degree preferred or equivalent professional work experience

• 2+ years of experience with B2C social media marketing or content development

• Direct experience using social media management tools required (Hootsuite, Sprout, Spredfast, etc)

• High proficiency using Microsoft Excel and PowerPoint