The Social Media Manager is responsible for planning, implementing, managing and monitoring the social media strategy for Bi-State Development (BSD) and its enterprises, specifically Metro Transit. This position will create and manage integrated social media strategies, campaigns, and promotions. Target audiences and oversee the creation of engaging content. Help build reporting capabilities, identify expansion opportunities, and drive growth in our social media experiences that ultimately fuel advocacy for the work of BSD and build Metro ridership.
The ideal candidate for the Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as you engage with customers on a daily basis, with the ultimate goal of: • Turning followers into customers. • Turning customers into advocates.
Required Skills
• Develop and execute a strong vision for our social media platforms; engaging customers at all touchpoints throughout their experience, leaning into commercial aspects of social media that will ultimately drive advocacy and Metro ridership. (Deliberate planning, strategy and goal setting) • Oversee social media in a cross functional environment while maintaining and growing our social media presence across different platforms, including (but not limited to) campaigns, projects, content, promotions, and development of a social media calendar. • Identify, recommend, and implement software to streamline our social media operation. • Identify and document best performing / effective social content and leverage data and analytics to guide amplification efforts. • Oversee strategy and plan for live social content capture at events and develop thoughtful shot lists for social content needed. • Work with teams (both in-house and otherwise) to create, test, and optimize content that leverages the unique power of each social media platform. • Develop strong working relationships with your social peers across other BSD enterprises, and APTA transit organizations, helping evolve overall footprint and finding ways to collaborate. Implement an experimentation framework and develop data-driven insights to optimize content delivery that drives engagement across all accounts. • Be a thought leader for social media across BSD. Stay on top of the latest trends and best practices. • Engage the MarCom team and cross-functional groups to build and manage a culture that is constantly monitoring trends, testing new channels and ideas, and helping key stakeholders understand what is working and why. • Recommend/implement, tools and processes to drive efficiency. • Analyze performance data on an ongoing basis to achieve optimal performance. • Collaborate with other enterprise managers to ensure a consistent consumer journey. • Work with internal / external parties to develop high-performing creative social assets • Oversee optimization efforts, from social ad copy to landing page experiences. • Measure, report, and share KPIs • Enhance our ability to communicate critical operational information (e.g. service disruptions, events, and crisis communications) through social media on a 24/7 basis. • Ensure content adheres to established legal /business standards and practices. • Monitor and manage BSD’s social media platforms on a 24/7 basis. • Monitor online social networks/ blogs/electronic forums for key topics, trends and influencers as they relate to BSD enterprises.
Required Experience
• Passion for driving content through thriving online customer experiences is a must. • 5+ years leading social/digital media, with proven examples of strategies and campaigns developed for known brands. • Demonstrated channel growth track record • Experience running optimization testing across various platforms. • Success with team leadership, mentoring and growing team talent and careers • Adaptable and curious • Optimistic with a tireless entrepreneurial mindset. • Comfortable taking the reins amidst varying levels of uncertainty and changing priorities. • Excellent verbal and written communication skills • Knows how to solve/adapt to business challenges using social media strategy / tactics • Hands-on background in both paid AND organic social media management (with growth stories for each) • Ability to manage and prioritize against competing deadlines • Wired for continuous learning and experimentation. • Relies on performance data to course-correct, challenges theories and/or traditional thinking and learning in a world of evolving social media influences. • Able to take seemingly unrelated data and ideas and create a focused plan of action. • Strong ability to develop creative, clear, and engaging copy with an eye and instinct on what works on Facebook, Instagram, Twitter, and YouTube. Can clearly articulate what posts belong on what channel and why. • Interest in educating others (from team members to peers to executives) on the power of social and how social developments can translate into unique business opportunities. • Experience in videography and photography, including editing photos and videos for online content creation.
Bachelor's degree required in Communications Journalism, Public Relations, Business or Marketing; Master's degree preferred. Minimum of 5 years of relevant experience; experience in a public agency is a plus.
Bi-State Development is an equal opportunity/ access / affirmative action/ pro-disabled and veteran employer. Bi-State Development is committed to providing an Equal Employment Opportunity experience for all employees, applicants, vendors, and customers with an environment free of discrimination, harassment, and retaliation.
• Develop and execute a strong vision for our social media platforms; engaging customers at all touchpoints throughout their experience, leaning into commercial aspects of social media that will ultimately drive advocacy and Metro ridership. (Deliberate planning, strategy and goal setting) • Oversee social media in a cross functional environment while maintaining and growing our social media presence across different platforms, including (but not limited to) campaigns, projects, content, promotions, and development of a social media calendar. • Identify, recommend, and implement software to streamline our social media operation. • Identify and document best performing / effective social content and leverage data and analytics to guide amplification efforts. • Oversee strategy and plan for live social content capture at events and develop thoughtful shot lists for social content needed. • Work with teams (both in-house and otherwise) to create, test, and optimize content that leverages the unique power of each social media platform. • Develop strong working relationships with your social peers across other BSD enterprises, and APTA transit organizations, helping evolve overall footprint and finding ways to collaborate. Implement an experimentation framework and develop data-driven insights to optimize content delivery that drives engagement across all accounts. • Be a thought leader for social media across BSD. Stay on top of the latest trends and best practices. • Engage the MarCom team and cross-functional groups to build and manage a culture that is constantly monitoring trends, testing new channels and ideas, and helping key stakeholders understand what is working and why. • Recommend/implement, tools and processes to drive efficiency. • Analyze performance data on an ongoing basis to achieve optimal performance. • Collaborate with other enterprise managers to ensure a consistent consumer journey. • Work with internal / external parties to develop high-performing creative social assets • Oversee optimization efforts, from social ad copy to landing page experiences. • Measure, report, and share KPIs • Enhance our ability to communicate critical operational information (e.g. service disruptions, events, and crisis communications) through social media on a 24/7 basis. • Ensure content adheres to established legal /business standards and practices. • Monitor and manage BSD’s social media platforms on a 24/7 basis. • Monitor online social networks/ blogs/electronic forums for key topics, trends and influencers as they relate to BSD enterprises.