Job Description

Renewal by Andersen is seeking a dynamic and proven Vice President of Marketing to lead and grow our business. We are a leader in the window industry and we are looking for the best of the best to join our organization.

WHAT YOU’LL BE DOING – THE ROLE

MARKETING / BRAND MANAGEMENT

• Lead a highly skilled and successful marketing team
• Manage direct response marketing strategies
• Bring brand and customer insights and data to strategy discussions
• Influence corporate messaging and positioning
• Manage key vendor relationships (e.g., creative, media and research agencies) to ensure strategic impact and high ROI
• Exercise strategic and creative leadership on highly visible campaigns and programs
• Collaborate with functional partners to forecast and plan company revenue growth
• Develop market strategies, including budget, forecast, efficiency targets, and channel and agency selection, business and brand objectives, customer insights and market trends.
• Ensure products are designed with the targeted customer in mind
• Utilize market/consumer research and to identify gaps and opportunities
• Strategic planning and customer segmentation to include marketing and competitive analysis, customer segment selection and plan related product positioning
• Responsible for brand development and ability to build out a supporting marketing plan
• Oversee the creation and management of strategy, managing core brand, marketing, and supporting commercial efforts
• Manage marketing budget and resource allocation from annual planning to ongoing variable spend
• Be an important partner in product strategy; advise on market potential, pricing, distribution channels, and launch sequencing for all products
• Participate in various levels of strategic development

INSIDE SALES CENTER (CALL CENTER) MANAGEMENT

• Participate in the development of roles, enhancement of tools, and assessment of Inside Sales team effectiveness and efficiency
• Implement growth strategy and develop new processes as necessary to enhance call center performance
• Build collaborative relationships with the call center leadership team that fosters productive partnerships and encourages process improvement
• Prepare reports and analyze contact center data to improve processes, ensure resources are properly allocated, and maximize efficiency and customer satisfaction

WHAT WE’RE LOOKING FOR

• 10 years of relevant work experience including experience in marketing, brand management and Inside Sales development
• 10 years of relevant work experience managing large teams and building structure and processes
• Strong project management, creative thinking, and analytical skills
• Demonstrated ability to manage multiple programs and priorities in a fast-paced environment
• Good time-management, organizational, problem-prevention and problem-solving skills
• Willingness to adapt to changing business needs and deadlines
• Strong analytical skills, with depth understanding of market conditions and customer needs
• Demonstrated ability to lead cross-functional teams with excellent leadership, communication and organizational skills required
• Experience across the entire marketing mix, including measurable results and impact.
• Partner with training and operations teams to support your team’s growth and development while increasing execution effectiveness.
• Work in close collaboration with the president and chief operating officer to ensure sales, service, and operational processes are followed as outlined
• Proven leadership skills – passionate, positive attitude, persuasive, innovative, encouraging and motivating
• Data-driven with strong analytical and quantitative skills as well as attention to detail.
• Excellent written, interpersonal and presentation skills
• Desire to tackle complex challenges and transform them into solutions
• Bachelor degree
• MBA preferred

WHAT WE OFFER

• Very Competitive Pay
• Full benefits (medical, dental, vision, life)
• 401K with employer match
• PTO
• Paid holidays

Company Description

Here's a rare opportunity to join one of America's most trusted brands. Renewal by Andersen (RbA) is the exclusive start-to-finish window and patio door replacement division of Andersen Corporation -- the most recognized window name in the United States for over 100 years. Our Seattle office is looking to add the right person to our dynamic and growing organization.