Are you passionate about making a positive impact in your community? Do you thrive in a dynamic, creative environment where your voice can be heard? Girl Scouts Heart of New Jersey (GSHNJ) is seeking a Social Media Intern to join our team and help amplify our CEO's voice while advancing our mission of empowering girls to become leaders of tomorrow.

Who We Are...

GSHNJ is one of four Girl Scout Councils supporting the New Jersey area. We service all of Hudson, Essex, Union, Somerset, Hunterdon, and portions of Middlesex and Warren counties. We operate offices in Westfield and North Branch, NJ; and maintain camp properties in Maplewood, Hillsborough, and Middleville, NJ.

The Mission...

Building girls of courage, confidence, and character who make the world a better place. Here at GSHNJ, we offer every girl a chance to do something amazing! Through our programs, we inspire girls to explore new opportunities, develop essential life skills, and embrace leadership roles. As a Social Media Intern, you will play a crucial role in spreading our message and engaging with our community.

Here's What You Will Be Doing...

• Works closely with Executive Assistant and CEO to develop and implement a content strategy aligned with the CEO’s voice and the council’s goals to enhance the CEO’s social media presence.
• Champions the CEO’s social media presence on all relevant platforms.
  • Serves as subject matter expert in social media platform functionality and analytics including, but not limited to, Facebook, Instagram and LinkedIn.
  • Generates, edits, publishes, and shares engaging, diversified, relevant content across CEO’s social media platforms that will drive brand awareness, increase membership and donor support.
  • Creates weekly and monthly editorial calendars to promote GSHNJ brand on CEO social media platforms.
  • Achieves the highest levels of support and responsiveness to social media followers by monitoring and drafting responses to user comments, messages and inquires on CEO social media platforms; escalates inquiries as appropriate.
  • May attend council events to take photos and create engaging visual and written content highlighting CEO work in the community.
  • Research industry trends and adjusts social media content to optimize user engagement and drive action across all major channels; stays up to date on best practices and emerging trends.
  • Optimizes content for search engines to increase visibility and reach a wider audience.
• Maintains monitoring and analytics systems to track digital engagement and results and summarizes in reports.
• Collaborates with Marketing/Communications department to ensure CEO messaging aligns with brand and council’s overall social media strategic plan. Brings the Girl Scout brand to life by using imagination and GSUSA toolkits, the brand voice, fonts, colors, and brand essence.
  • Collects and pitches stories or articles highlighting accomplished Girl Scouts, alumnae, troop efforts of significance, and other stories which highlight council programs and mission.
  • Engages with GSUSA and GSHNJ’s marketing/communication department to remain current and compliant on marketing techniques and campaigns, branding, systems changes, programming, and opportunities relevant to members across all facets of council business.
• Ensures Girl Scouting is open to all appropriate youth and adults by actively participating in the development of environments that foster diversity, equity, inclusion, and access through words, actions, and attitude.
• Ensures compliance with GSHNJ’s Charter of Values, and uses it as the basis for personal conduct, conflict resolution, and correspondence with customers and coworkers.
• Remains current on GSUSA’s and GSHNJ’s initiatives, and national and local trends affecting youth, and is able to correspond with customers accordingly. Attends GSUSA webinars, participates in Chatter groups, and utilizes gsConnect.
• Performs other duties as necessary or assigned.

Is this you?

• Candidates must be able to work part-time (15-20 hours per week) at least 10 weeks between May 2024 and Aug 2024
• Current NJ college students (juniors & seniors) or recent NJ college graduates pursuing a degree in marketing/communications, PR, English, or a related field are preferred
• Experience in online marketing, content marketing, community development and/or social media management
• Excellent storytelling, verbal and written communication skills
• Collaborative spirit, but also able to work independently
• Interest in writing
• Ability to adapt to a brand tone of voice
• Strong spelling, grammar and proofreading skills
• Sense of humor, contagious curiosity and creativity
• Active on social media (either personal accounts or in a previous role); knows what makes a good story on different social channels
• Excellent computer skills
• Must be proficient and familiar with various social media platforms including Facebook, Instagram, and LinkedIn
• Become a registered member of Girl Scouts and maintain membership for duration of internship
• This internship will be 80% remote, so an internet connection is required

Work Environment

GSHNJ’s service area covers all of Hudson, Essex, Union, Somerset, Hunterdon, and portions of Middlesex and Warren counties. GSHNJ operates offices in Westfield and North Branch, NJ; and maintains camp properties in Maplewood, Hillsborough, and Middleville, NJ. The job is primarily performed remotely, but Intern may work from the offices as needed. Occasionally Employer may need Intern to come for meetings, trainings or work events that may be held in any of these locations, others throughout council jurisdiction, or virtually.

Sound Interesting?

Apply today! Please upload your resume and your cover letter. 

Girl Scouts Heart of New Jersey is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. GSHNJ does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other federal, state or local protected class.

Employer reserves the right to change the job description at any time.