JOB SUMMARY

The Customer Technology Marketing Analyst gathers data and performs analyses necessary to develop and evaluate UPS’ Marketing Strategy. He/She consults with internal subject matter experts to assist in identifying the best approach to gathering information and solving business issues. The Customer Technology Marketing analyst should have a working knowledge of current and evolving e-commerce sales and marketing practices. She/he should be able to develop insights and potential actions to better position UPS in the management of order processing and shipping in this space.

The Customer Technology Marketing Analyst conducts detailed external analysis to help develop a current and future view of markets. He/She provides information on current UPS capabilities and performance including profiles of current UPS customers. This position summarizes and communicates the results of the analyses to key stakeholders throughout the organization. The Customer Technology Marketing Analyst supervises others within the department.

OTHER DUTIES

• Develops subject matter expertise on internal and external sources of information (e.g., customer data, market data, industry data, etc.) for analyses to provide information for decision making.
• Understands how to use and access secondary data sources and in-house reporting tools (e.g., BIA, Data Warehouse, etc.) to gather data for analyses and decision making.
• Gains consensus from team members and other stakeholders on assumptions used in different analyses to ensure accuracy of analyses.
• Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS.
• Consults with subject matter experts to develop a complete understanding of the relevant trends.
• Prioritizes key trends to better understand and clarify UPS’s ability to reach growth targets.
• Develops Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses of key competitors to identify market advantages and disadvantages.
• Works with Marketing Research on relevant customer related projects to gain insights into customer needs.
• Provides insight to other marketing groups to help them create a plan to position the correct value proposition for attractive customer segments to improve effectiveness of marketing initiatives.
• Visits customers to expand understanding of customer needs.
• Evaluates and summarizes analyses to communicate appropriate information to stakeholders.

 PREFERRED COMPETENCIES

• Applies Information Analysis & Solution Generation Knowledge: Familiar with primary information sources relevant to assigned area; utilizes computer-based analytical and information management tools in order to perform routine analysis; documents approach and findings; reviews results with others as appropriate.
• Applies Problem Definition & Structuring Knowledge: Identifies key factors behind basic problems and establish a path to solve them; proposes approaches to solve more complicated problems; investigates and diagnoses anomalies in routine business results.
• Finance Knowledge: Demonstrates an understanding of basic financial terminology and concepts such as cash flows, operating profit/loss, and net income; conducts financial analyses.

UPS is an equal opportunity employer – race/color/religion/sex/national origin/veteran/disability/sexual orientation/gender identity

Founded on a $100 loan in 1907, 2 teenage boys opened up a messenger service in a 6 by 17 foot office located just below the sidewalk on Second Avenue and Main Street in Seattle, WA. Messengers ran errands, carried notes, hand baggage, and delivered trays of food for customers. They also delivered packages, traveling by streetcars and bicycles for longer trips, and later using motorcycles.