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Digital Marketing Data Manager in Atlanta

UPS

UPS

Digital Marketing Data Manager in Atlanta

Atlanta, GA
Full Time
Paid
  • Responsibilities

    JOB SUMMARY

    The Digital Marketing Data Manager is responsible for data systems supporting UPS’s digital marketing strategy, including primary ownership of the Customer Data Platform, and owns the overall digital marketing data architecture.  He/She develops the platform roadmap based on the needs of marketing stakeholders and manages the delivery of future developments to these systems. This position ensures the data collected, transformed, and managed across the digital marketing ecosystem supports the segmentation, execution, and reporting needs of marketers. He/She leads development of new audience data, audience segments, metrics, and dashboards in support of digital marketing campaigns. This position serves as Marketing’s primary point of contact with IT on these systems. The Digital Marketing Data Manager manages others.

    The Digital Marketing Data Manager oversees data collection workflows for all paid and owned media channels. He/She designs and develops digital marketing data repositories and Extract, Transform, and Load (ETL) processes in support of the segmentation, analytics, and reporting needs of the business. This position develops and manages the data model in the Customer Data Platform to meet the analysis needs of the business. He/She develops and manages processes to assign customers to marketing segments in the Customer Data Platform using demographic and behavioral data.

    OTHER DUTIES

    • Elicits requirements from marketing business users to understand how data will be used to support campaign objectives.
    • Leverages user feedback to identify data to be captured and retained within each element of the marketing technology stack.
    • Establishes best practices for the acquisition, storage, and analysis of structured, semi-structured, and unstructured digital marketing data.
    • Develops a data governance model, data policies, and standards.
    • Performs exploratory audience sizing analyses to support new campaigns.
    • Creates audience traits and segments in the Customer Data Platform to support new campaign requests.
    • Maintains reporting tools and develops new dashboards as required by stakeholders.
    •  Assists the Analytics team in the setup and tracking of campaign data assimilation and then transforming and using the acquired data to support reporting and analytics needs.
    • Supports business users in the usage of campaign data and analysis tools through formal trainings and ongoing day-to-day support.
  • Related Article
  • Qualifications

    MINIMUM QUALIFICATIONS

    • Bachelor's Degree in Information Systems, Computer Science, or Data Science – Preferred
    • Master's Degree in Information Systems, Computer Science, or Data Science - Preferred
    • Understanding of Master Data Management practices and experience building 360 customer views - Preferred
    • Experience deploying 3rd party tags on a website, either manually or using a Tag Management System - Preferred
    • Technical expertise with ad serving and site personalization execution, including how technology platforms must work together to deliver a consistent experience across channels - Preferred
    • Experience with Data Management Platforms such as Adobe Audience Manager, Bluekai, or Krux - Preferred
  • Industry
    Package/Freight Delivery
  • About Us

    Founded on a $100 loan in 1907, 2 teenage boys opened up a messenger service in a 6 by 17 foot office located just below the sidewalk on Second Avenue and Main Street in Seattle, WA. Messengers ran errands, carried notes, hand baggage, and delivered trays of food for customers. They also delivered packages, traveling by streetcars and bicycles for longer trips, and later using motorcycles.