JOB SUMMARY
The Digital Marketing Data Manager is responsible for data systems supporting UPS’s digital marketing strategy, including primary ownership of the Customer Data Platform, and owns the overall digital marketing data architecture. He/She develops the platform roadmap based on the needs of marketing stakeholders and manages the delivery of future developments to these systems. This position ensures the data collected, transformed, and managed across the digital marketing ecosystem supports the segmentation, execution, and reporting needs of marketers. He/She leads development of new audience data, audience segments, metrics, and dashboards in support of digital marketing campaigns. This position serves as Marketing’s primary point of contact with IT on these systems. The Digital Marketing Data Manager manages others.
The Digital Marketing Data Manager oversees data collection workflows for all paid and owned media channels. He/She designs and develops digital marketing data repositories and Extract, Transform, and Load (ETL) processes in support of the segmentation, analytics, and reporting needs of the business. This position develops and manages the data model in the Customer Data Platform to meet the analysis needs of the business. He/She develops and manages processes to assign customers to marketing segments in the Customer Data Platform using demographic and behavioral data.
OTHER DUTIES
MINIMUM QUALIFICATIONS
Founded on a $100 loan in 1907, 2 teenage boys opened up a messenger service in a 6 by 17 foot office located just below the sidewalk on Second Avenue and Main Street in Seattle, WA. Messengers ran errands, carried notes, hand baggage, and delivered trays of food for customers. They also delivered packages, traveling by streetcars and bicycles for longer trips, and later using motorcycles.