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Marketing Analyst & Cust Profit Analyst

UPS

UPS

Marketing Analyst & Cust Profit Analyst

Aliso Viejo, CA
Full Time
Paid
  • Responsibilities

    Are you looking to expand your career horizons at the world’s largest transportation and logistics company? UPS is seeking a Market Analysis and Customer Profitability Analyst to support district revenue and profit growth by focusing on three areas: Customer Profitability Management, Micro Market Analysis and Business Planning.

    The Market Analysis and Customer Profitability Analyst routinely conducts a prioritization analysis to identify customers that are both highly profitable to the district and significantly below their planned contribution. He/she maintains a list of newly signed conversion and penetration customers on non-standard incentive structures to monitor actual revenue and profit for 6 months after the effective date of the pricing agreement. He/she then leads an investigation to determine the root causes of each customer situation, provide a detailed definition of the underlying drivers and facilitate specific action plans, including implementation and results.

    In support of the Business Planning Process, the Market Analysis and Customer Profitability Analyst also provides detail on material changes impacting the district’s revenue base (e.g., customers moving into or out of the district and key wins/losses), as well as periodic updates to the marketing team and Business Planning Unit (BPU). He/she is responsible for understanding the revenue plan and communicating it to Marketing, the district BPU and Sales to establish revenue goals.

    RESPONSIBILITIES AND DUTIES 

    • Prioritizes customers using standardized information sources, tools and methods
    • Performs detailed root cause investigation of client characteristics vs. plan
    • Conducts thorough investigation of account behavior and nature of UPS relationship relative to performance; develops specific action plans using appropriate Customer Profitability Management (CPM) levers for each client
    • Conducts detailed analysis of the district’s existing and potential revenue and profit industry segment; positions within segment (conversion, penetration, retention) and determines gaps relative to segment potential; geographically maps and quantifies pockets of industry concentration and growth potential
    • Prioritizes lead lists for chosen opportunities; monitors success and adjusts accordingly
    • Identifies and tracks material events impacting district’s revenue planning base and communicates with Corporate Planning
    • Develops detailed understanding of business plan and its components
    • Utilizes standardized reports to identify and track key performance indicators across CPM program, micro-market analysis and business plan; identifies gaps in plan performance
    • Examines reports for improvement opportunities; communicates recommendations to manager for standardized report modification
  • Related Article
  • Qualifications

    KNOWLEDGE AND SKILLS

    • Able to interpret financial statements, develop business cases using financial information (e.g. cost, revenue forecasts, etc.), plan and effectively manage budgets
    • Proficient in identifying key data sources, synthesizing data and drawing conclusions based on logic and objectivity to generate solutions
    • Able to describe problems, identify key issues and recommend solutions by testing hypotheses and identifying root causes
    • Understands the features and business applications of services, products and customer-facing technology offerings and solutions
    • Conducts comprehensive competitive analysis; maintains awareness of competitive environment
    • Conducts customer business process analysis; applies knowledge of how company solutions improve and benefit customer processes
    • Understands product and customer technology management; develops business cases for enhancements through knowledge of product features, specifications and competitive offerings
    • Develops new product and technology concepts; considers customer needs and ability to profitably bring concepts to market
    • Develops promotion programs, establishes demand-generation objectives and selects tactics to achieve objectives; forecasts financial impact
    • Develops situational assessments through comprehensive marketplace evaluation of customers, competitors and market factors to identify implications, opportunities and strategic issues

    UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law

  • Industry
    Package/Freight Delivery
  • About Us

    Founded on a $100 loan in 1907, 2 teenage boys opened up a messenger service in a 6 by 17 foot office located just below the sidewalk on Second Avenue and Main Street in Seattle, WA. Messengers ran errands, carried notes, hand baggage, and delivered trays of food for customers. They also delivered packages, traveling by streetcars and bicycles for longer trips, and later using motorcycles.