Job Description

The Taylor Morrison Brand Marketing and Communications team is redefining the way consumers shop for and buy new homes in a more customer-centric, digitally enabled way. We’re steadfast on creating frictionless customer experiences through digital solutions across all our customer interactions.

As a Digital Product Marketing Associate reporting to the Director, Digital Product you will assist in developing and coordinating Taylor Morrison’s digital marketing strategy and providing tactical product marketing support across various new and existing Digital products. If you are looking for an opportunity to be part of a passionate and fun team on a mission to reimagine digital home buying experiences for home shoppers now and into the future, then this is the role for you!

The ideal candidate will be located near Scottsdale, Arizona and have flexibility to go into the corporate office as needed. However, we are open to out of state remote candidates as well.

JOB DETAILS

We trust that as a Digital Product Marketing Associate you will: (responsibilities):

• Work collaboratively between wide range of internal clients, Engineering, Field Marketing, Design, Sales Operations, QA, and other teams on Taylor Morrison’s digital products

• Manage website enhancement projects & refreshes

• Provide support for field marketing users on digital product features

• Define and analyze metrics that inform the success of products , become familiar with system reporting to identify areas for improvement

• Communicate new product features and updates and enable internal teams ensuring they have the information & knowledge needed to utilize product capabilities

• Collaborate with teams to create new and manage existing marketing collateral as well as messaging that articulate the benefits of the product and/or feature to drive adoption/conversion

• Create support and training documentation for Digital Product usage across the Company to internal users; communicate new features and updates

• Closely track consumer, tech & competitive trends to ensure innovation aligns with the future of homebuilding

• Bring ideas and opportunities to the team that keep the Company ahead of its competition in the digital space

• You are willing to perform other duties as assigned

Qualifications:

• Bachelor's degree required

• A minimum of 1-3 years of experience in product management or product marketing

• Minimum of 1-2 year with Google Analytics & Salesforce

• A passion for and understanding of digital products

• A comfort with drafting documentation and procedures

• Website UX and content management experience a plus

• Excellent written and verbal communication skills along with the ability to effectively collaborate with cross functional teams

• Ability to organize, prioritize, and execute on work within a dynamic, fast-paced environment

What you will need: (competencies, behaviors & attributes)

• Ethics & Integrity

• Passion

• Relentless/Perseverance

• Strategic Thinking

FLSA Status: Exempt

Will Have Responsibilities Such As

• Planning the work

• Determining work techniques

• Apportioning work among employees

• Determining the types of equipment to be used in performing work, or materials needed

• Planning budgets for work

• Monitoring work for legal or regulatory compliance

Essential Functions

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule

• Ability to access, input, and retrieve information from a computer and/or electronic device

• Ability to have face to face conversations with customers, co-workers and higher level manager

• Ability to sit or stand for long periods of time and move around work environment as needed

BENEFITS OF WORKING WITH TAYLOR MORRISON

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

• Competitive Compensation

• Health Care - Medical/Dental/Vision/Prescription Drug Coverage

• 401(k) with Company Matching Contributions

• Flexible Spending Accounts

• Disability Programs

• Employee & Dependent Life Insurance

• Vacation & Company Holidays

• Tuition Reimbursement

• Employee Home Purchase Rebate Program

• Home Mortgage Program

• Employee Assistance Program (EAP)

Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Taylor Morrison and our family of brands currently build in 11 states and 22 major markets—securing us the No. 5 spot for the nation’s largest homebuilders. With a legacy spanning nearly 150 years, whether you’re considering joining our family as a customer, team member or valued trade partner, we can’t wait to welcome you home.