Job Description

Our global marketing team is looking for a Social Media Specialist for their team. You understand how to use social media on strategic levels. You are both creative and commercial and can craft unique messages ensuring it aligns with our brand. Analyzing social activity and answering customer queries is a strength that you enjoy. This is an excellent opportunity if desire working in social media within a large, global organization.

Reporting to the Senior Social Media Manager, you will work with our journal’s division and have an integral part in promoting Taylor & Francis and building social communities on specific portfolio accounts. It’s not about firing out generic broadcasts—we want you to be at the heart of the social conversation about the subject areas we publish, be able to identify and build relationships with key influencers, and spread the word about the research we publish to (and beyond) our existing communities. 

CLOSING DATE: JUNE 3, 2021

WHAT YOU’LL BE DOING: 

• Implementing social media plans with a focus on building engaged communities, helping to evaluate and measuring activity against agreed KPIs 
• Owning the planning, implementing, optimizing and reporting on channel activity, within a designated network of accounts or on specific projects and in line with channel trends  
• Managing the social media element of campaigns across paid and organic 
• Seeking opportunities to present information and upskill across the department, sharing expertise to build capability at multiple levels 
• Undertaking and supporting channel research to improve tactics and campaign plans, and understand customer, competitor and market developments. Ensuring knowledge is feeding outcomes into own plans and those of wider department

Qualifications

• A social media professional with experience working in a social media marketing role, managing multiple accounts
• Understanding why social is important in building brand awareness
• Creative and editorial skills, with a proven ability to adapt content and copy to fit a target audience 
• Knowledge and understanding of social media platforms (Facebook, LinkedIn and Twitter essential) and how they should be used for the relevant target audience 
• Experience using one of the big social media tools such as Hootsuite (or similar) 
• Experience of working on tasks independently 
• Proven track record of running paid social media campaigns and the ability to report against KPI’s 
• Ability to develop and manage business relationships with key external and internal contributors 
• Able to analyze and report on social media marketing performance, with Excel skills to support this 
•  A team player, a great communicator and a proactive multi-tasker

Additional Information

WHAT WE OFFER IN RETURN:

• Competitive salary
• Ample paid time off
• Sick time
• Medical & vision benefits
• Volunteering days per year
• Day off for your birthday
• 401(k) match
• Flexible working schedule
• Seasonal social and charitable events
• Training and development

You must have the right to work and live in United States

This role may be remote to East Coast candidates to ensure the most overlap to work with colleagues across the UK and Europe

Domestic and international travel to T&F offices may be required when Covid restrictions lift

WE KNOW THAT SOMETIMES THE 'PERFECT CANDIDATE' DOESN'T EXIST, AND THAT PEOPLE CAN BE PUT OFF APPLYING FOR A JOB IF THEY DON'T FIT ALL THE REQUIREMENTS. IF YOU'RE EXCITED ABOUT WORKING FOR US AND HAVE MOST OF THE SKILLS OR EXPERIENCE WE'RE LOOKING FOR, PLEASE GO AHEAD AND APPLY. YOU COULD BE JUST WHAT WE NEED! WE BELIEVE STRONGLY IN THE VALUE OF DIVERSITY AND CREATING SUPPORTIVE, INCLUSIVE ENVIRONMENTS WHERE OUR COLLEAGUES CAN SUCCEED. AS SUCH, INFORMA IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER. WE DO NOT DISCRIMINATE ON THE BASIS OF RACE, COLOR, ANCESTRY, NATIONAL ORIGIN, RELIGION, OR RELIGIOUS CREED, MENTAL OR PHYSICAL DISABILITY, MEDICAL CONDITION, GENETIC INFORMATION, SEX (INCLUDING PREGNANCY, CHILDBIRTH, AND RELATED MEDICAL CONDITIONS), SEXUAL ORIENTATION, GENDER IDENTITY, GENDER EXPRESSION, AGE, MARITAL STATUS, MILITARY OR PROTECTED VETERAN STATUS, CITIZENSHIP, OR OTHER PROTECTED CHARACTERISTICS UNDER FEDERAL, STATE OR LOCAL LAW.