Lead Web Analytics Developer (2681)

You Have:

• Bachelor’s degree
• Travel Industry and ecommerce experience highly preferred
• 2+ years of years of experience with web data and web analytics platforms, like Adobe Analytics or Google Analytics.
• Experience in reporting, online analytical processing, analytics, data mining, complex event processing, business performance management, text mining and predictive analytics is preferred
• Experience working with and understanding digital marketing: Marketing Channels, Campaign Tracking, and how SEO and Paid Media work.
• Prior experience managing projects from inception to completion, including on-going support
• Experience with Agile (Scrum) methodologies
• Strong business analyst skills; conducting feasibility analysis, requirements gathering, solution implementation
• Effective written and verbal communication skills, including the ability to interact within all levels of the organization.
• Some Proficiency as a front-end web developer with expertise in JavaScript and JQuery programming for data capture and event handling methods via the DOM event model
• Experience in website debugging using tools like; FireBug, Chrome Developer, or Charles
• Familiarity with scripting for web analytics tools like Adobe Analytics or DynaTrace
• Knowledge of creating interactive applications with fundamental AJAX elements and procedures

You Will:

• Own the Analytics Implementation Process for our web properties and work with our analyst team to ensure decision makers have the data they need to make business decisions.
• This role focuses on the design and development of analytics solutions using Analytics platforms - Tag Manager Software - i.e. Tealium, Adobe or Google Analytics, Adobe Target, Adobe Audience Manager)
• Work with stakeholders to facilitate the design of measurement plans, development, and design of tagging structures for digital assets, and optimizing our data platforms. This includes assisting with the installation, configuration, administration, monitoring and maintenance, data governance and GDPR/CCPA compliance of tags in a tag management platform.
• Ensure analytics implementation provides crystal-clear visibility into the impact and value of new features and functionality as well as onsite marketing and merchandising initiatives.
• Define KPIs to measure the overall health of digital properties and build scalable weekly/monthly reporting dashboards to monitor and report out on those KPIs.
• Platform Support and Implementation: Must be able to work as part of a team to support, document, maintain and extend the functionality of digital analytics tagging infrastructure/environment.
• Tag Validation and Adobe Analytics Tool: Ability to identify data quality issues, sensitive data integrity, navigate multiple data sources, and work to resolve data quality issues. Ability to create dimensions and metrics on Adobe Analytics to support reporting requirements for the brand.
• Work with Digital Analytics team: Must be able to work across lines-of-business leads and Analysts to take business requirements and effectively translate them into technical and functional deliverables.
• Work with digital asset development teams: To ensure that all tagging specs/code are properly implemented, and new technologies deployed are understood to ensure the integrity of the tag data being collected. This extends from the requirements gathering sessions to tag maintenance in production across the enterprise.
• Proactively identify and act to improve analytic systems and processes.
• Document system and procedure changes.