JOB DESCRIPTION

The Assistant Analyst is responsible for ensuring all marketing campaigns and ecommerce initiatives are supported globally with paid media across paid search and SEO channels with an omni-channel approach. This person supports projects and collaborates closely with internal Brand Strategy, Customer Marketing, Creative Design, and other cross-functional partners like IT & Front-End Development, Product Management, Site Merchandising, and Content as well as our external advertising agency, search engine partners (ie. Google) to drive brand-right consumer experiences that achieve campaign-specific KPIs. This position will focus primarily on how paid search integrates into a full-funnel media strategy and SEO to maximize organic discoverability in search engines and drive organic traffic while harmoniously creating efficiencies in SEM. The ideal candidate is an innovative thinker, collaborative, highly organized, and extremely detail oriented with a performance media background focused on driving media efficiencies and effectiveness.

WHAT WILL YOU BE DOING?

Paid Search & SEO Strategy - 50%

• Responsible for supporting annual growth focused on traffic, revenue & ROI within paid search, product listing ads (PLAs) & SEO channels

• Have an understanding of PPC campaigns, including account setup, implementation of strategies in tools, campaign structure, budget management, daily bidding & making recommendations for full-price product campaigns & promotional support

• Optimize copy and landing pages for search engine marketing

• Support keyword analysis, building seasonal keyword lists, analyzing search volume to guide business partners through search-friendly work

• Write/edit paid/organic search copy, ensuring brand voice guidelines are upheld

• Help communicate SEO best-practices and strategies cross-functional partners & marketing, product management & IT leadership, evangelizing SEO in order to enhance performance

• In partnership with advertising agency, continuously perform site audits, & recommend scalable on-page optimizations based on business objectives for both existing functionality and new opportunities

• Provide SEO best practices in alignment with the site marketing, site merchandising and product management teams to ensure current technical principals and site functionality systems are taken into consideration

• Research, develop and help drive large-scale solutions to broaden organic performance and discoverability

• Keep up to date on the ever-changing SEM world to help identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders

• Work collaboratively to digital accelerator (media analytics) to ideate media pilots to drive omni-channel efficiencies and effectiveness based on seasonality and media innovation

Project Management - 30%

• Support day-to-day execution and management of paid search, PLAs & SEO channels

• Work collaboratively with internal design partners to manage campaign asset coordination & organization to ensure all design & copy due dates are met

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Keep projects organized and on time while working with internal partners to improve search outcomes

• Partner with copywriters for requests on campaign assets as well as help guide them to optimized site copy

• Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts

• Ability to quickly pivot direction based on in-market campaign and product performance without missing a beat

• Ensure 100% accuracy of creative campaign trafficking & flighting with overall business standards & creative direction

Reporting & Analysis - 20%

• Ability to analyze weekly & seasonal paid search and PLA campaigns & recommend placement &/or creative optimizations focused on efficiencies and effectiveness

• Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity

• Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership

WHAT DO YOU NEED TO BRING?  

• 1-3 years marketing experience with a specific emphasis in paid search & SEO planning & execution, &/or complementary agency roles

• Bachelor’s Degree in Marketing, Advertising or related experience

• Digital marketing experience in a fast paced, multi-channel, retail environment a plus

• Familiar with paid search & SEO products along with working with IT/Dev partners

• Proficient in Google Ads, PLA and SEM bid management platforms, Excel, Adobe Analytics

• Knowledge of SQL a plus

• Proven track record of working across & within a matrixed structure - creative, analytics & CRM

• Highly organized with strong problem-solving capabilities

• Strong project management & inter-departmental coordination skills

• Highly motivated with ability to thrive in a fluid & demanding environment

OUR COMPANY

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are - and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas. 

OUR VALUES

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

WHAT YOU'LL GET

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive Bonus Program  

• Paid Time Off and Work From Anywhere Flexibility    

• Paid Volunteer Day per Year, allowing you to give back to your community 

• Merchandise Discount 

• Medical, Dental and Vision Insurance Available 

• Life and Disability Insurance 

• Associate Assistance Program 

• Paid Parental and Adoption Leave 

• Access to Carrot to support your unique parenthood journey 

• Access to Headspace dedicated to creating healthier, happier lives from the inside out 

• 401(K) Savings Plan with Company Match 

• Opportunities for Career Advancement, we believe in promoting from within 

• A Global Team of People Who'll Celebrate you for Being YOU

ADDITIONAL INFORMATION

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

Notice (Colorado Equal Pay for Equal Work Act):  For employees based in Colorado, this position has a minimum starting base rate of $50,000 per year.  Factors that may be used to determine your actual rate may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands.  The starting rate may be modified in the future.

Abercrombie & Fitch Co. is a portfolio of global lifestyle brands (Abercrombie & Fitch Co., abercrombie kids, Hollister, and Gilly Hicks) that share a commitment to offering products of enduring quality and exceptional comfort – allowing consumers around the world to express their own individuality and style. The company operates approximately 850 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.