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Assistant/Associate Specialist, Brand Marketing - A&F

Abercrombie & Fitch

Abercrombie & Fitch

Assistant/Associate Specialist, Brand Marketing - A&F

Columbus, OH
Full Time
Paid
  • Responsibilities

    COMPANY DESCRIPTION

    OUR COMPANY

    Abercrombie & Fitch Co. is a portfolio of five global, renowned lifestyle brands: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. We reach customers across 120+ countries and strive to create inclusive, welcoming, omni-channel experiences for our global customers.

    OUR VALUES

    How do we do it? Every day, our associates show up and empower one another to stay curious and think big. As a team of relentless innovators, we aren't afraid to dream boldly. We are accountable and aim to the highest caliber to understand, push boundaries and embrace change. We coach, mentor, care, and bring our best selves every day because we are in this together. Whether you lead yourself, a team, or the company, everyone is a leader at A&F.

    OUR BRAND

    Would you jump at the chance to be part of reinventing one of the world's most recognizable brands? At A&F, we're on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories. We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential.

    JOB DESCRIPTION

    WHAT WILL YOU BE DOING?

    • Reports to the Lead Brand Strategist for Abercrombie and Fitch
    • Assist in developing year-long and seasonal brand/product strategies and campaigns
    • Connect with global marketing team members to ensure they have the tools and plans necessary to adapt to their markets
    • Responsible for gathering data/insights and marketing research via Data & Analytics teammates as necessary inputs into marketing planning efforts, ensuring we stay close to the customer and understand their changing behaviors and perceptions
    • Understand and constantly re-evaluate the customer mindset to solidify brand relevancy, and build effective campaigns that put customers at the center
    • Deeply understand merchant priorities and can translate those into business driving, customer-centric marketing campaigns
    • Work to develop new and unique ways to authentically get in front of core demographic
    • Support execution of digital and IRL activations and events as ideated in campaign development processes
    • Assist in partnership and engagement with our non-profit and brand partners as they relate to external marketing efforts
    • Key partners: Marketing Channel Strategists, Marketing Operations, Marketing Creative, Merchandising, Data & Analytics, Research & Insights, Global Promotions, Legal, Corporate Philanthropy, Diversity and Inclusion, Corporate Communications

    WHAT WILL YOU NEED TO BRING?

    • At least 2 years' experience in the brand strategy and/or activation space, agency or brand side
    • Ability to handle competing priorities, multiple projects, and deadlines
    • Ability to be resourceful and create paths where one may not knowingly exist
    • Demonstrated ability to team up with multiple cross-functional groups
    • History working alongside social, influencer and/or PR teams is desirable
    • Bachelors' Degree required

    ADDITIONAL INFORMATION ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER VIDEOS TO WATCH

  • Industry
    Retail
  • About Us

    Abercrombie & Fitch Co. is a portfolio of global lifestyle brands (Abercrombie & Fitch Co., abercrombie kids, Hollister, and Gilly Hicks) that share a commitment to offering products of enduring quality and exceptional comfort – allowing consumers around the world to express their own individuality and style. The company operates approximately 850 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.