COMPANY DESCRIPTION

OUR COMPANY

Abercrombie & Fitch Co. is a portfolio of lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. Reaching customers across 120+ countries, we strive to create customer-centric, omni-channel experiences for our global customer base.

OUR VALUES

How do we do it? Every day, our associates show up and empower one another to stay curious and think big. As a team of relentless innovators, we aren't afraid to dream boldly. We are accountable and aim to the highest caliber to understand, push boundaries and embrace change. We coach, mentor, care, and bring our best selves every day because we are in this together. Whether you lead yourself, a team, or the company, everyone is a leader at A&F.

OUR BRAND

Would you jump at the chance to be part of reinventing one of the world's most recognizable brands? At A&F, we're on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories. We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential.

JOB DESCRIPTION

The role of Assistant Copywriter on the A&F Creative Marketing team will focus on the creation of exciting, on-brand copy to appear on various platforms, with a FOCUS ON SOCIAL MEDIA AND A&F'S GROWING TIKTOK PRESENCE. Successful candidates will have a passion for our brand, a dynamic voice, in-depth knowledge of fashion trends and an impressive command of the social landscape, including competitors and emerging tactics.

All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy language that has a clear point of view and an instantly recognizable voice. The ideal applicant is curious, energetic, optimistic and highly collaborative.

WHAT WILL YOU BE DOING?

• Write engaging copy for the A&F brand, with a focus on social media and TikTok
• Write overarching campaign headlines and product positioning statements
• Write headlines and sub-copy (dek) copy for various social platforms
• Help write copy for paid media, SMS and push notifications
• Help edit marketing assets and/or project manage requests as needed
• Help with ad hoc marketing requests
• Stay curious and up to date on retail trends & terminology
• Share competitive research with the team to better inform copy go-forward

WHAT WILL YOU NEED TO BRING?

• Bachelor's degree required, preferably in English, Creative Writing or Advertising/Copywriting
• Internship or 1-2 years of professional copywriting experience ideal, preferably in the retail space
• Near-perfect editing skills with exceptional spelling and grammar
• A strong ongoing interest in fashion and retail
• Expert command of social media
• Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment
• Open to providing feedback and receiving constructive criticism on a daily basis
• Experience working in AirTable, Microsoft Teams, Google Docs and JIRA a plus

ADDITIONAL INFORMATION ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER VIDEOS TO WATCH

Abercrombie & Fitch Co. is a portfolio of global lifestyle brands (Abercrombie & Fitch Co., abercrombie kids, Hollister, and Gilly Hicks) that share a commitment to offering products of enduring quality and exceptional comfort – allowing consumers around the world to express their own individuality and style. The company operates approximately 850 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.