Job Description

SUMMARY:

Bitcoin Depot is looking for a talented B2B Channel Marketing Specialist. In this role you'll define and roll out our direct and indirect channel marketing strategy to our retail, financial, and partner B2B channels.  You'll have an opportunity to work side by side with the Direct and Distributor/Partner sales teams to drive communication to our prospects, customers, and  partners and offer marketing support to increase awareness and generate business opportunities.

Bitcoin Depot is one of the largest multi-cryptocurrency ATM Networks in the world offering users the ability to buy and sell Bitcoin, Litecoin, and Ethereum instantly at over a thousand locations. Our mission is to provide the most secure, convenient, and fastest cryptocurrency transaction. Our vision is to bring the cryptocurrency market to the masses. 

HIGH LEVEL RESPONSIBILITIES:

• Primary marketing contact point for the partner network.
• Assure correct usage of the Bitcoin Depot brand, message and visual identity.
• Define, develop and execute the yearly direct and indirect channel marketing plan.
• Develop and maintain the Partner support portals and website pages.
• Develop and execute marketing campaigns to drive awareness and demand generation.
• Manage development and value extraction with industry associations and trade organizations
• Manage events & provide trade show and digital event support (webinars, web shows).
• Organize & manage partner events.
• Develop and communicate a channel newsletter.
• Manage the translation process of collaterals.
• Product Launches: play a key role in the new product launches and phase out. Ensure proper communication at launch with all key stakeholders to ensure fast ramp up at product launches.
• Monitor, measure and report Key Performance Indicators and ROI.
• Organize marketing trainings for partners.
• Increase share-of-voice in digital marketing landscape through increased partner digital marketing activities.
• Own the B2B direct and indirect channel marketing budget.
• Support with press material, content, pictures etc.
• Coordinate and manage all B2B new requests /processes.
• Data management: work with partners to improve database accuracy (Accounts & Installed base).

DAILY RESPONSIBILITIES:

• Keep Monday.com project board updated
• Work with sales teams to continuously support initiatives
• Partner/Distributor campaign design, analysis, execution
• Competitor research
• Work with management to set an Annual Marketing Plan
• Work with the team to make sure Marketing meets its quarterly KPI's.

REPORTING:

• Weekly report to management
• Monitor, request, and provide weekly and monthly reports on:
  • Distributor/Partner initiatives
  • Creative Campaigns
  • Email Campaigns
  • Web Campaigns
  • Website Traffic
  • Any other active campaigns at the time

QUALIFICATIONS:

• Minimum Bachelor's Degree in Marketing or related discipline.
• 4 years' experience in B2B/channel/partner marketing.
• Experience in integrated marketing strategy and coordination; creative, digital, analytics, demand generation.
• Working knowledge and experience with ATMIA, NACS, and other retail trade organizations.
• Excellent organizational, leadership, and interpersonal skills. Collaborative approach.
• Strong analytical skills and Project management skills.
• Strong leadership & influential skills.
• Salesforce knowledge and experience, certification a plus
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills