The Mission of the Role Business Analytics, Channel Optimization and Customer Segmentation are vital components of our business. The mission of this role is to deliver an amazing user experience through channel optimization and segmentation and build raving fans out of every user.

Your challenge is to determine which are the highest impact channel optimizations to help establish our leadership position and drive a differentiated and sustainable marketing strategy. In this role, you have to be comfortable playing both optimization strategist and tactician. We need a strategic thinker but also someone comfortable in a startup environment. We are seeking someone highly analytical who can combine data with channel strategy to deliver the perfect ecommerce product experience.

Duties and Responsibilities:

Manage Business Analytics and Optimization:

• Run and optimize A/B tests and conversion/funnel optimization for ecommerce partners

• Develop and maintain Digital Measurement Framework to use as a overall health monitor and provide proactive recommendations to internal business members

• Utilize segments and customer history data to provide personalized, multi channel ecommerce experiences for client brands

• Implement processes and systems to monitor competitor movements for Partner brands

• Wrangling data from multiple sources to create integrated views that can be used to drive decision making

• Working with several large and complex databases

• Designing and building reports and analyses in Excel & Tableau

• Channel Forecasting and Channel Optimization –Build Channel Forecasts and Growth plans based on KPI data and channel best practices to optimize for growth based on finding key conversion roadblocks

• Develop forecasts for traffic and acquisition numbers by channel

• Lead the design and development of analytical projects designed to understand key business behaviors that drive customer acquisition, retention, and engagement

• Consulting with internal channels/functions to develop analyses that lead to actionable insights that accelerate profitable growth

• Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts around customer acquisition and conversion

• Partner with the Technology teams to deliver a stable and highly available business reporting platform at the channel level

• Develop KPI dashboards per key channel and key flows within channels

Experience:

• 1-3 years of online B2C analytics or ecommerce channel management experience
• Experience with tools such as Optimizely, UserTesting.com, Google Analytic, CrazyEgg,
• Has informed decisions with market and competitive analysis

Personal Characteristics:

• Believes in our mission and cares about what we’re trying to achieve
• Excellent communicator – written and oral
• Analytical – can find meaning in numbers, and be a data-driven decision-maker
• Excellent time management and organizational skills
• Adept at learning web-based tools
• Resourceful. Figures out how to achieve results creatively with finite resources
• Thrives in a nimble, lean, unstructured, fast-paced startup
• Works collaboratively and energetically
• Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, polite and respectful of others
• Ability to have and debate an opinion, but with maturity to present a unified front once a decision is made
• An undying commitment to personal growth and development
• Delights in delighting customers

Benefits include health plan, dental plan, 401k, PTO, participation in company bonus plan and a generous employee discount employment type: full-time

World Pantry is a rapidly growing San Francisco Bay Area based e-commerce company specializing in gourmet, natural and organic foods. We partner with leading food brands to handle their direct to consumer e-commerce businesses where we build and manage their official e-commerce webstores. We currently manage over 80 webstores including: Scharffen Berger Chocolate (shop.ScharffenBerger.com), Numi Tea (shop.NumiTea.com), Torani (shop.Torani.com), Celestial Seasonings (shop.Celestial Seasonings.com), Power Bar (shop.Powerbar.com), and many others.