Job Description
Christmas Tree Shops, a year round retailer with 80 stores in 20 states is seeking a Senior Manager, Digital Marketing role. This is a hybrid role offering a balance of work-from-home and corporate office with periodic travel to stores and photography and video shoots.
The Senior Manager, Digital Marketing is responsible for building the customer-centric foundational insights that will drive the omni-channel content strategy for the brand across the marketing mix. This role will drive the strategic development and implementation of digital marketing programs with a focus on social media, video, display, and paid search.
RESPONSIBILITIES
Assist in the creation and implementation of integrated marketing campaigns that translate the marketing objectives and strategies into successful tactics aimed at increasing awareness, driving customer engagement, acquisition and supporting the overall corporate growth strategy.
Plan and develop content in support of key seasonal and company-wide initiatives that will be leveraged across channels of focus.
Act as subject matter expert across digital platforms to enhance customer experience and drive channel optimizations. Hands-on experience with placing digital ads across social media, display, and paid search.
Partner with external media agency and internal media manager on defined strategies.
Monitor digital trends and insights to make informed decisions and recommendations on overall digital strategy.
Lead influencer strategy with a focus on broadening our audience and driving traffic across customer targets.
Build a PR and corporate social strategy from the ground up for the CTS brand.
Manage ongoing PR related activities inclusive of press events and philanthropic initiatives.
Develop strong relationships with internal and external teams to drive collaboration on marketing programs. Ensure cross-functional understanding of marketing goals and project objectives through effective, proactive communication. Update and collaborate with departmental and cross-functional senior management.
Partner with creative, production, media, operations, and CRM teams to deliver compelling targeted messages that drive sales and customer response. Ensure all customer acquisition and retention assets are on-brand and fit into overall brand strategy.
Develop a strong understanding of the CTS brand, utilizing consumer research studies that unlock actionable insights about the customer base to provide innovative recommendations that drive sales and consumer engagement.
Contribute to reporting/measurement/analysis of events, digital programs, and initiatives to develop facts and tools that assist with future strategizing, planning and decision-making.
Ensure brand consistency across all touchpoints.
Manage direct report to ensure optimal performance and results. Identify and enable professional development, training, and career coaching. Build a positive, proactive environment based on mutual respect, a high level of execution and excellent communication with team members and external resources.
Analyzes competitive marketplace, develops a thorough knowledge of the brick and mortar and digital marketing industry, in addition to key in-store shopper trends and becomes an expert on marketing best practices.
IMPORTANT CHARACTERISTICS AND BEHAVIORS FOR SUCCESS
Results oriented with a high degree of resilience and perseverance. Ability to stay laser focused on goals and objectives that deliver results
Ability to translate key customer insights into compelling brand stories
Digital marketing subject matter expert, inclusive of organic and paid strategies
Solid grasp of digital and social marketing tools and emerging trends
Strong creativity and drive for testing new ideas
Strong analytical skills including the ability to interpret sales and marketing data, and developing and implementing successful testing agendas
Respond with agility to changing market conditions and flawlessly expedite processes
Excellent judgment and decision-making skills; ability to work independently
Exhibits curiosity and research new ways of operating to enhance efforts
Able to leverage multiple points of data to reach sound conclusions and develop strategies
Strong attention to detail, capable of identifying anomalies and maintaining accurate work
Demonstrated ability to build strong partnerships cross-functionally
Solid verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact, work with numerous partners of differing levels
Exhibits optimism and enthusiasm. People feel positively challenged when working with this person. Is responsive and enjoys helping other achieve their goals
QUALIFICATIONS AND REQUIREMENTS
Bachelor’s degree with Marketing focus
Minimum of seven years Marketing/Advertising experience within a brand or agency setting. Experience with digital and brand marketing preferred
3+ years direct management experience preferred
PHYSICAL REQUIREMENTS
ABOUT CTS
CTS is a value brick and mortar home goods retailer with a specialty in seasonal products. The Christmas Tree Shops experience revolves around a trend-right, always-changing mix of merchandise that makes each customer visit a shopping adventure of anticipation and delight. The 50-year-old company has roots in the Northeast with the first store located on Cape Cod, Massachusetts, and today operates 80 stores in 20 states.
Company Description
CTS is a value brick and mortar home goods retailer with a specialty in seasonal products. The Christmas Tree Shops experience revolves around a trend-right, always-changing mix of merchandise that makes each customer visit a shopping adventure of anticipation and delight. The 50-year-old company has roots in the Northeast with the first store located on Cape Cod, Massachusetts, and today operates 80 stores in 20 states.