Job Description

The Email Marketing Specialist supports Red Wing Shoe Company’s digital marketing strategy by executing and optimizing email marketing campaigns across multiple brands. This role ensures the successful deployment of email campaigns, assists in automation and segmentation improvements, and provides performance insights that help refine our email marketing approach. Working under the direction of the Email Marketing Manager, the specialist plays a key role in campaign execution and process efficiency while maintaining email best practices and compliance.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute and optimize marketing emails for all Red Wing brands using our Email Service Provider (ESP), ensuring proper setup, testing, and scheduling.
• Assist in refining segmentation and personalization strategies, leveraging customer data to enhance campaign effectiveness under the guidance of the Email Marketing Manager.
• Support the development and implementation of automated email workflows to improve customer engagement and retention.
• Conduct A/B testing initiatives and analyze results to provide actionable insights that inform campaign optimizations.
• Identify workflow inefficiencies and recommend process improvements for better execution and scalability.
• Develop and maintain email reporting dashboards to track key performance indicators (KPIs) and provide regular performance updates.
• Ensure compliance with industry regulations, including CAN-SPAM, GDPR, and evolving email marketing best practices.
• Collaborate closely with the Email Marketing Manager and internal teams to align email efforts with broader business objectives.
• Stay up to date on industry trends and best practices, sharing insights with the team to support continuous improvement.

Qualifications

MINIMUM EDUCATION AND EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 2-4 years of experience in email marketing, digital marketing, or a related role.
• Experience working with an ESP (Acoustic, Salesforce Marketing Cloud, Marketo, or similar).
• Basic knowledge of HTML/CSS for email formatting is a plus.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to execute email marketing campaigns with high attention to detail and process accuracy.
• Strong analytical skills to assess campaign effectiveness and support continuous improvement efforts.
• Experience in segmentation, automation, and personalization within an established strategy.
• Proficiency in A/B testing and performance analysis to support marketing optimizations.
• Excellent project management skills with the ability to meet deadlines in a fast-paced environment. Strong collaboration skills to effectively work with cross-functional teams.
• Understanding of CAN-SPAM, GDPR, and other email compliance regulations.

Additional Information

WORK ENVIRONMENT:

• Hybrid work environment (mix of remote and onsite work at Red Wing, MN headquarters).
• Limited travel (less than 10%) for team meetings, training, or industry events.

Red Wing Shoes is an Equal Opportunity Employer .

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)