Job Description

SUMMARY :

Responsible for managing lifecycle marketing campaigns from ideation to execution and assists with strategizing, optimizing, and reporting on analytics to identify continuous improvement opportunities.

JOB RESPONSIBILITIES:

• Create lifecycle marketing campaigns (primarily focused on email, but also including SMS and push notifications) to promote GNC promotions, products, store opening and events
• Ensure marketing message is conveyed clearly and delivered properly to customers
• Ensure messages are sent in proper form and template (including French translation when needed for Canadian recipients)
• Proofread campaigns for clarity, grammar, and spelling
• Maintain email campaign tracker and provide daily status updates to Owned Channels team
• Become proficient in Salesforce Marketing Cloud navigation, reporting, and email, SMS, and push notification builds
• Coordinate multiple templated email campaign sends per week
• Track and analyze performance metrics on all lifecycle marketing campaigns
• Perform trend analysis to optimize lifecycle marketing channels
• Learn to code AMP script and SQL, assist in creating lifecycle journeys and automations, optimize various marketing tools to enhance performance
• Provide occasional weekend support troubleshooting and making minor modifications to emails
• Track and analyze open rates as well as click through rates on all marketing campaign
• Assist intern supervisor in training responsibilities
• Additional duties as assigned

SUPERVISORY RESPONSIBILITIES:

• This job has no supervisory responsibilities.

Qualifications

QUALIFICATIONS :

• Bachelor’s Degree in Marketing, Communications or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 1+ years progressive email campaign management experience preferred
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Experience with email marketing software, preferably Salesforce Marketing Cloud
• Strong analytical, prioritizing, interpersonal, problem-solving, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines, and reporting

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer