Job Description

#TeamGNC is looking for a dynamic content creator to join our social team as Social Media Content Specialist! In this role, you will be responsible for conceptualizing, creating, and editing thumb-stopping short-form social video content (think TikTok, Reels, YouTube Shorts) for GNC’s brand handles. The Content Specialist should live and breathe all things social, have a constant pulse of what’s trending, and a passion for storytelling in relevant ways through content creation. This role reports to the Manager, Social Content & Engagement and will work closely with Social Media Engagement Specialist (for trend-based/relevant content creation and engagement opportunities).

If you have a big personality, thrive both in front of and behind the camera and aren’t afraid to push the boundaries– this role is for you!

JOB RESPONSIBILITIES:

• Responsible for ideating, creating and executing engaging/relevant short-form video content for GNC brand handles across TikTok, Instagram Reels and YouTube Shorts (and other emerging platforms, as needed).
  • Bring creative, out-of-the-box, engaging content ideas
  • Ability to shoot and edit and publish social video content; including natively within TikTok/Instagram/YouTube platforms
  • Comfortable in front of the camera (social media personality) and working with others for video shoots
  • Work cross-discipline with creative team and studio team, as needed
  • Manage review workflow with various team members, as needed
• Enhance GNC brand visibility in an AUTHENTIC and RELEVANT way through content creation
• Proactively identify emerging trends (trending sounds, content trends, etc.) and activate quickly in a way that is relevant, but also is authentic to the GNC brand
  • Work closely with Social Engagement Specialist for trending engagement and content opportunities
• Work closely with cross-discipline teams to ideate and execute short-form content for key campaigns, launches and initiatives.
  • Support Manager, Social Content & Engagement with planning and managing content calendar (planned content)
  • Manage content calendar on day-to-day basis to work in real-time/trend-based content on a daily basis (proactive content)
  • Monitor and engage with third-party brands, third-party influencers/athletes and third-party brand fans when appropriate
  • Trend and social listening monitoring and analysis to find trends, opportunities or engagement moments
• Coordinate with cross-discipline teams for social content supporting GNC in-store events, influencer events, PR/Media sponsorships, etc.
• Work closely with Manager, Social & Engagement to manage reporting and provide/act on optimizations

Competitive Candidates will demonstrate:

• Proven experience in creating content on TikTok, Reels or YouTube Shorts either for a brand or personal channel
• Outstanding knowledge of social trends, cultural trends and social platforms
• Ability to be a quick thinker and ability to translate social trends in a way that works for brand storytelling
• Ability to be authentic and humorous
• Meme-creating abilities is a plus!

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, PR, or related field
• 1-2+ years of social media or relevant experience in marketing, communications or PR.
• Demonstrated passion for the Social Media and digital content space and have a deep understanding how consumers engage with and consume content on the various platforms.
• Deep passion and understanding of social media and the modern day consumer – you GET social.
• Proven ability to shoot and edit short-form video content for social media.
• Thrive in a fast-changing, collaborative environment where people are driven, enthusiastic, and not afraid to take risks.
• Understanding of how to translate brand values to social media personality in a way that is engaging and authentic.
• Outstanding attention to detail.
• Extremely savvy and knowledgeable of social media trends, innovations, and technology.
• Excellent interpersonal skills and the ability to build effective internal and external relationships and influence change.
• Experience with social media management tools is a plus.

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer