Job Description

POSITION SUMMARY:

The Marketing Planning Specialist is responsible for coordinating the planning, execution and reporting of Omni-channel marketing programs. Tactics include, but not limited to, in-store, promotions, coupons, events, organic and paid digital, loyalty program, and fundraisers.

JOB RESPONSIBILITIES:

• Aid in campaign planning and brief development
• Manage coordination of information, prioritization and detailed messaging in partnership with all relevant business partners to write creative briefs
• Work closely with marketing channel teams to capture plan details
• Develop and adhere to timelines in partnership with Marketing Operations
• Review projects as part of the approval process to ensure brief alignment and creative excellence
• Retrieve and manage data for post mortem reports
• Collaborate with team on analysis of insights and learnings and apply to future programming
• Coordinate agendas, meetings, calendars and post mortem documentation
• Assist in improving the Marketing Planning process by identifying opportunities to save time and money
• Help to identify best practices for the department and effectively collaborate and share with peers
• Support Marketing Planning Manager with projects as needed
• Additional duties as assigned

Qualifications

QUALIFICATIONS:

• Bachelor’s Degree in Marketing or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 2+ years progressive Marketing experience preferred
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to understand how work affects other roles in the organization and committed to finding ways to improve.
• Ability to work with and influence peers and senior management .
• Self-motivated with critical attention to detail, deadlines and reporting

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer