Job Description
** Summary:**
The General Sales Manager will lead the dealership’s sales operations with a focus on growth, profitability, and customer experience.
This is a high-impact leadership role responsible for shaping sales strategy, developing top-performing teams, and ensuring seamless alignment across departments.
The ideal candidate brings proven executive-level leadership skills and the vision to help drive the continued success of one of the nation’s premier Audi dealerships.
** Duties and Responsibilities:**
- Lead the sales department to achieve unit volume, gross profit, and overall financial objectives on a daily, monthly, and yearly basis.
- Partner with dealership leadership to develop and execute sales strategies that maximize market share and profitability.
- Forecast monthly and yearly sales performance, including departmental goals, unit sales mix, and gross objectives.
- Work closely with individual sales managers and associates to set targets, review results, and implement improvement plans.
- Conduct daily and weekly sales meetings to align the team on performance goals, strategy, and customer engagement best practices.
- Oversee inventory management, ensuring proper mix and age of new and pre-owned vehicles to support sales velocity and profitability.
- Collaborate with Service and F&I leadership to deliver a seamless, customer-first sales and ownership experience.
- Recruit, train, coach, and mentor sales managers and associates, building a strong pipeline of future leaders.
- Monitor performance metrics and commission structures to ensure fair, motivating, and performance-driven compensation plans.
- Champion factory programs, brand standards, and compliance initiatives to deliver a premium Audi experience.
- Maintain accountability for safety, compliance, and professional development across the sales department.