Job Description

As the Regional Business Controller in the Customer Activation and Marketing function, you contribute to added customer value, a strong brand, and increased sales by managing the goal setting, follow up, and KPIs of the customer base, customer experience, brand health, and media investments for the region. You help drive the budget process and FUP of all media, PR, and visual costs as related to results and outcomes achieved. You work towards aligned and cross functional goals, driving omni sales performance and customer centricity.

This hybrid role reports into our Regional Head of Customer Activation and Marketing and is based out of New York, NY.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Drive the customer activation goal-setting process by securing clear and measurable targets and KPIs related to customer base and customer experience development, loyalty program engagement, brand health, media ROI, and traffic. Ensure alignment of customer goals and advertising strategy with financial goals

• Coordinate and support budgeting process for all Advertising costs, including media, PR, visual, and content production, ensuring that allocation of investments across departments supports business priorities and impact

• Drive monthly, quarterly, and annual FUP on spend, performance to budget, and ROI

• Coordinate with Regional Media Manager, Regional PR & Comms Manager, and Media & Brand Insights Analyst to assess costs and performance of brand campaigns, commercial activations, and events

• Coordinate with Regional Media Manager and Insights & Analytics team to follow up on development of customer base, customer experience, and brand health, with focus on tying KPIs together to derive holistic takeaways

• Develop business cases, as needed, to support with global prioritization of investments and enable data-driven decisions

• Support regional procurement processes for agency or vendor partnerships and contracts. Follow up with vendors on cost control and invoice handling

• Support Head of Customer Activation & Marketing on ad hoc business analyses

• Ability to travel internationally up to 15% of the time

Qualifications

Who You Are:

• Bachelor’s degree in Finance, Business, Marketing, or equivalent

• 8 years of experience in Finance, Controlling, Marketing, Media, or Consulting

• Experience guiding and influencing teams as formal or informal leader

• Experience controlling and following up on goals, KPIs, and budgets

• Understanding of retail KPIs from a customer, sales, and/or media perspective

• Competence within digital/tech and omni ways of working preferred

• High analytical ability

• Structured, organized, and efficient

• Excellent communication and presentation skills to convey budgets and reports to stakeholders across various teams

• Proficient in Microsoft Office, specifically Excel

• Inclusive, positive, open to feedback, willing to multitask and learn on the job

Additional Information

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work

• You will have access to a large global talent community, where career growth and aspirations have no limits

• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community

• You’ll be able to express your personal style with our employee discount at H&M, &Other Stories, and COS

Compensation: salary range is $145,954-$167,851 annually**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

EEOC Code: OFM