Marketing Intern- Spring 2019 SUMMARY Assist the marketing team in planning, organizing and supporting multifaceted, multi-channel marketing projects specific to Thoroughbred sales, racing and Keeneland special events. Helps in executing web and email campaigns specific to Keenelands lines of business Sales, Racing, Keeneland Shop, Keeneland Hospitality, Keeneland Select, and the Keeneland Library. ESSENTIAL DUTIES AND RESPONSIBILITIES Race Meet * Support marketing project manager in weekly status meeting to ensure race meet related projects are running on-schedule and identify where additional resources are needed. * Provide assistance to the Marketing Department by representing Keeneland on large promotional days * Support Client Relations and Partnership Manager in planning and implementation of VIP special moments and touch points. * Assist in hospitality organization for social influencers at the races. Non-Race Meet & Sales * Under the direction of the marketing team, assist in day-to- day operations by inputting media placements in Basecamp and identify potential roadblocks related to timing and resources. * Research and pull metrics and performance of owned media placement to regularly assess ROI * Assist in updating department budget including coding, tracking and identifying discrepancies. * Attend meetings with Marketing leadership team and the agency to witness how campaigns are developed from strategy to execution. * Support Client Relations and Partnership Manager in planning and implementation of non-race events: September Sale, Paddock Party, Jefferson Street Soiree, and Sporting Art Auction * Regularly create and update content on Keeneland.com as directed by Keenelands Digital Marketing team. * Assist in creating and implementing campaigns across web, email, mobile app and social media. * Assist in project management and trafficking of creative assets for use in digital tactics. * Assist in generating content in support of business objectives across web and social. * Assist in coordinating and deploying email marketing campaigns. QUALIFICATIONS * Currently enrolled or recently earned a degree in Marketing, Communications, Integrated Strategic Communications or a related field. * Strong communication and interpersonal skills; ability to work with diverse clients. * Proficient in Microsoft Office Suite and Microsoft Office. * Experience with web content management systems. Experience with Drupal is a plus. * Understanding of, or willingness to learn, basic HTML needed. * Familiarity and proficiency with social media platforms (Facebook, Twitter, Instagram, YouTube). * Experience in email delivery software such as ExactTarget a plus. * Organized with the ability to prioritize time-sensitive assignments. * Ability to simultaneously manage projects and meet deadlines; creative and flexible. * Ability to lift, push, pull or carry up to 50 lbs. * Willingness to follow Keenelands policies and procedures. * Interest in the equine industry preferred. . **Primary Location: ** **Work Locations: ** **Organization: **Keeneland Association, Inc.