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Associate Digital Media Manager (Programmatic/Paid Social Activation)

Merkle

Associate Digital Media Manager (Programmatic/Paid Social Activation)

New York, NY +7 locations
Full Time
Paid
  • Responsibilities

    Job Description

    OPEN TO REMOTE APPLICANTS (IDEALLY EST/CST)!

    • Manage the platform strategy, execution, performance, and reporting of digital media campaigns across all buying platforms
    • Be the programmatic and paid social expert for your client on campaign pacing, performance, and optimization
    • Provide recommendations and insights into the best strategies and tactics to achieve your client's goals
    • Build training materials and best practice documentation
    • Leverage first and third party data for targeting and insights
    • Oversee the work of more junior team members, train technical knowledge and manage workflow
    • Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
    • Work with the data teams to provide analytical insights to your client
    • You will report to the Senior Manager or Director
  • Qualifications

    Qualifications

    • 2+ years experience working in the digital media buying and planning space with focus a on programmatic execution
    • Have IN-PLATFORM EXECUTION EXPERIENCE PULLING THE LEVERS in DSPs (Facebook, Twitter, Google Ads, DV360, TTD, Amazon DSP, Verizon)
    • Must love and be curious about data analytics and how that affects the bottom line
    • Must be passionate about social media and the technologies used to support online and mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
    • Experience with digital ads trafficking (Atlas, Campaign Manager/DCM, MediaMind)
    • Bachelor's degree from an accredited college or university
    • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
    • Professional client communication, both written and verbal
    • Ability to handle multiple projects and prioritize responsibilities in a fast-paced environment
    • High level of accuracy and attention to detail
    • Ability to proactively organize daily tasks
    • Keen problem-solving and troubleshooting abilities
    • Enthusiasm for the future of brand advertising on the web and building that future with us

     

    Additional Information

    Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

    Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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  • Industry
    Retail
  • Locations
    Denver, CO • Atlanta, GA • Chicago, IL • Columbia, MD • Detroit, MI • New York, NY • Pittsburgh, PA • Salt Lake City, UT