Job Description

_OPEN TO REMOTE APPLICANTS IN THE U.S.! _

The programmatic team is a group driven to deliver highly effective campaigns through data targeting, audience targeting, and contextual targeting. The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Media Trader will be a great communicator and ready to lead the team in implementing programmatic media buys across the agency.

RESPONSIBILITIES:

• Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DWA’s B2B clients
• Create and actively manage and optimize programmatic campaigns in DSPs
• Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
• Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
• Understand how data from various channels can help the overall customer journey for each client account
• Identify, suggest, and setup private marketplace deals
• Continually acquire knowledge by maintaining relationships with key programmatic vendors in DWA’s portfolio
• Actively monitor campaign KPIs via reporting
• Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
• Provide insight and guidance to members of the integrated media team
• Maintain and stay current on industry news and research

Qualifications

Qualifications

• 1+ years of hands-on experience with The Trade Desk or DV360
• DoubleClick Campaign Manager/DV360 certifications are preferred but not required
• Strong written and verbal communication skills
• Detail-oriented and organized
• Able to multitask and work well under pressure
• Positive team player
• Proficiency in Microsoft Office applications
• Bachelor of Arts or Bachelor of Science degree

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

The anticipated salary range for this position is $45,000 - $70,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying

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