Job Description

As a Associate Manager Media Planner, you will be responsible for the day-to-day coordination, execution, and management of media plans for a grocery retail media network. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner.

You will play a leadership role on the team, reporting to the Media Senior Manager, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on a specific account. You will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.

RESPONSIBILITIES:

• Review, manage and respond to RFP requests giving guidance to sales teams
• Develop strong and effective media plans based on sound strategies, past performance, and research
• Cross check plans and all supporting documents (spec sheets, IOs, billing docs)
• Formulate, write, and present campaign/media recommendations and proposal documents
• Oversee day-to-day workloads of Media Specialists and Senior Specialist and assist in their training and development
• Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities where applicable
• Maintain a deep understanding of client business goals and marketing objectives and translate them into  digital objectives/strategies
• Manage all aspects of the media plan execution, including QA of insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
• Maintain, track, and record inventory/proposals in proper tools (ie. Salesforce)
• Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
• Streamlining planning process with sales team, planning team, and account managers
• Remain abreast of the overall media marketplace and what opportunities are relevant to clients

Qualifications

• 2+ years in digital media planning
• Possess demonstrable experience working in B2C environments
• Possess outstanding written and verbal communications skills, especially strong presentation skills
• Comfortable working in a start-up environment with changing workflows
• Be detail-oriented, very organized, able to multi-task, and able to work well under pressure                                                                                              
• Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients
• Have experience with research resources, such as @Plan, Nielsen/NetRatings, and AdRelevance, as well as other research/planning tools             
• Proficiency in Word, Excel, and PowerPoint
• Shopper or retail media planning experience is a plus

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Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.