Job Description

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
• Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Build training materials and best practice documentation
• Leverage first party data for targeting and insights
• Oversee the work of one specialist, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward thinking strategies and innovations
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client
• This position reports to the Associate Director or Director, Media Services

Qualifications

·       4+ years of experience working in the digital media buying & planning space with focus a on programmatic strategy and execution

·       MUST HAVE IN-PLATFORM EXECUTION EXPERIENCE PULLING THE LEVERS in DSPs (Facebook, Twitter, Google Ads, DV360, TTD, Amazon DSP, Verizon)

·       Must love and be curious about data analytics and how that affects the bottom line

·       Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

·       Experience with digital ads trafficking is required (Atlas, Campaign Manager, Sizmek)

·       BONUS: Experience with Paid Social platforms like Facebook Power Editor & Twitter

·       Bachelor’s degree from an accredited college or university

·       Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

·       Professional client communication, both written and verbal

·       Ability to handle multiple projects and prioritize responsibilities

·       Ability to work efficiently in a fast-pace environment

·       High level of accuracy and attention to detail

·       Self-motivated, but also can work well in a team

·       Ability to proactively organize daily tasks

·       Keen problem-solving and troubleshooting abilities

·       Drive, ability to manage details, meticulousness

·       Enthusiasm for the future of brand advertising on the web and building that future with us

·       Willingness to travel 5%

Additional Information

All your information will be kept confidential according to EEO guidelines.