Job Description

IF APPLYING TO WORK REMOTELY, ABILITY TO WORK EASTERN STANDARD TIME IS REQUIRED.

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
• Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Build training materials and best practice documentation
• Leverage first party data for targeting and insights
• Oversee the work of one specialist, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward thinking strategies and innovations
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client
• This position reports to the Associate Director or Director, Media Services

Qualifications

• 2-3 years experience working in the digital media buying & planning space with focus a on programmatic strategy and execution
• MUST HAVE IN-PLATFORM EXECUTION EXPERIENCE PULLING THE LEVERS in DSPs (Facebook, Twitter, Google Ads, DV360, TTD, Amazon DSP, Verizon)
• Must love and be curious about data analytics and how that affects the bottom line
• Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Experience with digital ads trafficking is required (Atlas, Campaign Manager/DCM, MediaMind)
• Bachelor’s degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• High level of accuracy and attention to detail
• Self-motivated, but also can work well in a team
• Ability to proactively organize daily tasks
• Keen problem-solving and troubleshooting abilities
• Drive, ability to manage details, meticulousness
• Enthusiasm for the future of brand advertising on the web and building that future with us
• Willingness to travel 5%

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.