Job Description
** _ Please note that this is a hybrid role. You will need to be within a commutable distance from NYC. You will need to meet in our office 2x per week and with the client regularly in NYC_**
Our New York City based Merkle Team is looking to add a Media Planner to their team. As the Media planner, reporting to the Sr Director, you are the steward of the tactical communications planning process and provide mid-level recommendations to the senior media team and clients.
You will have a working knowledge of the digital media landscape and experience using media planning, activation and research tools. You will be an active participant on their client accounts and contribute ideas, insights and goals.
Responsibilities:
Support the media planning and buying process for assigned client accounts
Use tools to develop strategic communications plans based on execution strategy, rationale and buy structure to achieve campaign goals
Work with creative agency in developing a holistic brand management and marketing planning process
Support the recommendations to deliver for each client's target audience, while maximizing value and efficiency
Help prepare reporting documentation for media planning teams and clients demonstrating the strategy and rationale completed to achieve campaign goals
Help manage trafficking, campaign setup and reporting
Work with Traffic Launch and Campaign Delivery teams to ensure implementation of media plans
Contribute to the campaign strategy and strategies ways to optimize campaign performance to meeting client goals
Qualifications
1+ year of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic required
Knowledge and hands-on experience with media planning and buying tools such as MediaOcean, MediaTools, Prisma required
Advanced level Excel skills (can perform complex functions) including formula creation, V-LookUps and Pivot Tables required .
Experience presenting organized ideas and information logically and sequentially
Additional Information
What you get:
The anticipated salary range for this position is $45,000 - $69,500. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.