Job Description

·      Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms

·      Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives

·      Build training materials and best practice documentation

·      Leverage first party data for targeting and insights

·      Oversee the work of one specialist, train technical knowledge and manage workflow

·      Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution

·      Responsible for overseeing client pacing & performance across digital media portfolio

·      Recommend forward thinking strategies and innovations

·      Proactively working with client services on campaign set-up and optimization strategy

·      Work with the data teams to provide analytical insights to the client

·      This position reports to the Associate Director or Director, Media Services

Qualifications

·      4+ years of experience working in the digital media buying & planning space with focus a on programmatic strategy and execution

·      MUST HAVE IN-PLATFORM EXECUTION EXPERIENCE PULLING THE LEVERS in DSPs (Facebook, Twitter, Google Ads, DV360, TTD, Amazon DSP, Verizon)

·      Must love and be curious about data analytics and how that affects the bottom line

·      Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

·      Experience with digital ads trafficking is required (Atlas, Campaign Manager, Sizmek)

·      BONUS: Experience with Paid Social platforms like Facebook Power Editor & Twitter

·      Bachelor’s degree from an accredited college or university

·      Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

·      Professional client communication, both written and verbal

·      Ability to handle multiple projects and prioritize responsibilities

·      Ability to work efficiently in a fast-pace environment

·      High level of accuracy and attention to detail

·      Self-motivated, but also can work well in a team

·      Ability to proactively organize daily tasks

·      Keen problem-solving and troubleshooting abilities

·      Drive, ability to manage details, meticulousness

·      Enthusiasm for the future of brand advertising on the web and building that future with us

·      Willingness to travel 5%

Additional Information

All your information will be kept confidential according to EEO guidelines.