Demonstrators work part-time as members of the Field Sales team to engage consumers in an energetic and confident manner and provide them with knowledgeable information about Dyson. products in select retail locations (i.e. Costco, Bed Bath and Beyond and Best Buy) or events across the United States. The most important part of a Demonstrators’ job is to create a positive experience with the store and the consumers; assisting in the sale of Dyson products to achieve company specified sales goals. Demonstrations occur on Saturdays, Sundays and some weekday holidays.
Dyson landed in the US in 2002 and within 24 months our technology was market share leader. Our bustling HQ is based in the historic Montgomery Ward Building, overlooking the Chicago River. A few hours down the road in Aurora, our dedicated US Customer Care team now numbers 250 people. And in total, there are over 600 Dyson people working across the US in multiple functions.
But Dyson US is still growing. It’s poised to double its footprint and take on new categories. Already a target for our competitors, challenging times are ahead. And our battle-hungry US team are truly fired up. Function Overview
Our Retail Sales teams epitomise the entrepreneurial spirit that has defined Dyson since day one: ambitious, commercially savvy, and strategically agile. We work with some of the world’s biggest retailers, implementing the most profitable long term business plans and driving innovative ways to put our technology into more hands. It requires managing multiple networks of Dyson people. And overseeing many different retail areas – from instore fixtures to online activation. It takes ownership, courage and tough negotiations. Being constantly driven to see clearer solutions and drive better sales.
Increase overall awareness and sales of Dyson products through in store and event demonstrations
Conduct planned demonstrations in assigned retail stores to achieve specified sales goals
Capture consumers’ attention to participate in high energy, captivating in-store demonstrations and model all aspects of Dyson’s brand, culture, and passion for technology
Be a credible product and brand expert by educating consumers on the benefits and features of Dyson products and actively listening to consumers to confidently recommend appropriate Dyson products and comfortably over objections
Maintain responsibility for all demonstration and other POP material
Assist with training of new Demonstrators as needed
Communicate clearly, accurately, and in a timely manner with accounts, peers, and District Demonstration Manager
Actively monitor Dyson’s online reporting system to contribute quality feedback and report/confirm attendance
Capture accurate demonstration data and communicate opportunities to District Demonstration Manager per established guidelines
Build and maintain strong relationships with store personnel
Experience and Education:
HS Diploma or GED required
Bachelor Degree a plus
1 year experience in a public interfacing role required
Experience in a retail sales environment required
Skills, Competencies and Requirements:
Ability to work a minimum of 3 out of 4 weekends per month, including up to an hour a week for administrative work
Must have a professional demeanor
Ability to understand the Dyson brand and uphold its integrity at all times
Strong communication and presentation skills essential
Charismatic and outgoing personality
Good understanding of retail business operations; local market knowledge is a plus
Must have intermediate computer skills and proficiency in Microsoft Office
Must be self-motivated and be able to work well independently
Must be available to attend and actively participate in team meetings conference calls
Must have a valid drivers license with good driving record; reliable transportation, and ability to travel within designated region
Ability to lift, push, and pull up to 30 lbs., potentially overhead
Access to a private computer and a cell phone with ability to send/receive text messages
Ability to stand on your feet for up to eight hours at a time
Must have Windows Operating System of XP SP3 or above or Mac Operating System 10.5x or above.
Must have Internet Explorer 7.x or above, Firefox 3.x or above, or Safari (Mac)
Much has changed since James Dyson launched the bagless vacuum that started our business. In the time since, Dyson engineers have invented heat-free hand dryers, bladeless fans, long-life LED lighting and even our own digital motor.
Today, vacuums represent just half of our sales. And Dyson has even broader ambitions still. With a future technology pipeline spanning 25 years, the next few are set to be our busiest yet. 3,000 new people. 100 new machines. And four brand new product categories by 2020. So get ready for the next big thing.