29-Nov-2018 Position Title CRM Analytics Consultant - Marketing, Lakeland Department Marketing Location Lakeland, FL between Orlando and Tampa Job Description Do you want to apply your knowledge of customer data and analytics to help solve constantly changing business and customer facing opportunities? Are you interested in utilizing your Alteryx and Salesforce skills to positively impact crucial business decisions? The CRM Analytics Consultant will bring predictive modeling skills and direct marketing channel experience to the Marketing Analytics team at Publix. Through customer profiling using a broad array of databases and data mining tools and the development of complex algorithms used to describe our target customers, the Consultant will provide CRM analytical solutions to support strategic decisions across the organization. Additional responsibilities include: * project management of the process for developing analytical solutions regarding customer demographics, habits, motivations, etc. into actionable tools and recommendations * maintain established data and analytical software as well as service supplier relationships * utilize Alteryx and Salesforce software to glean insights and make appropriate recommendations Req ID 7488BR Hours of Work Minimum of 45 hours per week. State Florida Frequency of Pay Monthly Minimum Base Pay 5,640 Additional Information Please be sure to monitor your email, including your spam folder, daily for communications you may receive during the recruiting and selection process for this position. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. Address 3300 Publix Corporate Parkway Potential Annual Pay with Bonus 73,320 - 110,565 City Lakeland Year End Bonus One months pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check. Maximum Base Pay 8,505 Required Qualifications * Bachelors Degree in Marketing, Analytics, Data Science, Business, or another analytical field from an accredited college or university or equivalent experience * at least three (3) years of CRM analytics, or similar analytics field experience * ability to obtain Alteryx Certification within six months of hire date * basic knowledge of a business intelligence tool such as Alteryx, SQL, statistical tools such as R Studio or SPSS, and data visualization tools such as Tableau or Microstrategy * advanced knowledge of Microsoft Excel * excellent written and verbal communication skills * excellent project management skills * ability to apply design thinking and rapid prototyping techniques * ability to apply the appropriate advanced mathematics and statistics methods to large data sets, examples include but are not limited to, regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, cluster analysis, k-means, sum of squares, and time series analysis * knowledge of data analytics, data types, data sources, and analytical approaches * ability to develop data visualizations * ability to develop advanced data algorithms * ability to develop research based recommendations * teamwork and collaboration skills * ability to exhibit a natural curiosity when developing research * ability to quickly develop an understanding of new information, processes and technologies * willingness to travel up to one week at a time with overnights stays * ability to work a variable work schedule as needed including nights, holidays, weekends and extended hours to meet deadlines Preferred Qualifications * MBA or Masters in Analytics, System Engineering, Statistics, Data Science, or another analytical or Big Data discipline * five (5) or more years of analytics experience, finance * three (3) or more years of experience writing SQL * three (3) or more years of experience writing R code or similar functionality within other statistical tools * experience with distributed big data tools, utilizing technologies such as MapReduce * Data Science Certificate or Business Analytics Certificate * ability to design intuitive end user interfaces * broad knowledge of the data and analytics methods used by the CRM Analytics and Consumer Insights functions * intermediate knowledge of business intelligence tools, statistical tools and data visualization tools * intermediate knowledge of Big Data and cloud based machine learning and artificial intelligence tools such as Microsoft Azure, Hive, Presto or Hadoop * basic knowledge of Python Coding * basic knowledge of Scarborough Prime Lingo * advanced knowledge of SharePoint Development * expert knowledge of Microsoft Excel Zip Code 33811-3311 Benefits Information * Employee stock ownership plan that contributes Publix stock to associates each year at no cost * An opportunity to purchase additional shares of our privately-held stock * 401(k) retirement savings plan * Group health plan (with prescription benefits) * Group dental plan * Group vision plan * Sick pay * Long-term disability insurance * Company-paid life insurance (with accidental death & dismemberment benefits) * Tuition reimbursement * Vacation pay * Free hot lunches (buffet-style) at facilities with a cafeteria * Paycheck direct deposit * Credit union * Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases * 6 paid holidays (associates can exchange the following holidays with their managers approval: New Years Day, Memorial Day, Fourth of July, and Labor Day).