Job Description
A global creative software company is seeking a Campaign Operations Specialist to join their team based out of San Jose, CA! This opportunity is a 6-month contract with potential for permanent conversion after contract end date. This role focuses on Campaign Execution and Project Management. Apply today for consideration!
RESPONSIBILITIES:
- Support the setup and deployment of emails, webinars, and other programs in Marketo
- Ensure flawless execution of Marketo programs by following a rigorous QA process for all marketing assets such as emails, landing pages, and automation workflows
- Identify, assess, resolve, and track issues impacting email execution and deliverability
- Test programs to ensure compliance to program specifications
- Setup and deploy program specific landing pages and forms
- Ensure every program and campaign scheduled for launch meets the opt-in and global data and privacy compliance such as GDPR, CCPA, CASL, CAN-SPAM
- Build and implement necessary campaign and analytics tracking codes to ensure proper reporting and marketing program attribution
- Ensure operational best practices and protocols are followed
- Maintain and document project execution processes
- Effectively communicate with teams to ensure expectations and deliverables are met
- Make sure emails and program assets get out on time, and error-free
- Support requests from our marketers by reviewing and gathering all assets in accordance with requirements to ensure a smooth program/campaign launch
- Take the initiative to drive problem resolution at the project level
- Proactively identify opportunities for program and process improvements
- Review and audit target audience lists/logic and ensure suppression rules are applied accordingly prior to email deployment
- Set up program level reporting and schedule delivery
- Monitor email performance and provide regular updates
QUALIFICATIONS:
- 2+ years of Marketo experience in two or more Marketo instances; Marketo Certified Expert preferred
- Experience with Salesforce supporting marketing teams
- Experience reviewing and editing CSS and HTML
- Impeccable attention to detail and quality oriented
- Experience prioritizing multiple requests
- Strong organizational and time management skills
- Strong interpersonal skills, adaptable to a wide variety of stakeholders
- Ability to work in a fast-paced environment and under pressure and meet tight deadlines
- Ability to adjust quickly to change and adapt as needed
- Ability to build effective working relationships with others
- Ability to anticipate problems and act proactively
- Knowledge of demand generation and/or account-based marketing tactics