Job Description
_ Purpose:_
The Sales Traffic Manager ensures all incoming sales leads (walk-ins, phone inquiries, and internet) are handled promptly and accurately, with a focus on setting appointments, driving customers to the dealership, and ensuring 100% compliance with the dealership’s sales playbook.
This role tracks lead activity, manages follow-up processes, and provides coaching and guidance to salespeople to improve booking and closing ratios.
_ Duties and Responsibilities:_
- Manage all incoming sales traffic, including internet leads, phone inquiries, and walk-ins, ensuring accurate logging in the CRM.
- Set appointments for prospective customers, addressing questions or concerns to drive them to the dealership.
- Ensure follow-up processes are consistently executed and that all sales activities comply 100% with the dealership playbook.
- Track and analyze lead data, including response times, appointment rates, and sales outcomes.
- Review weekly and monthly metrics to identify trends, gaps, and opportunities for improvement.
- Coach and guide salespeople with low appointment booking or closing ratios, providing actionable recommendations while reinforcing playbook standards.
- Help salespeople understand lead concerns, objections, and best practices to improve conversion.
- Generate reports and maintain accurate records for leadership review and decision-making.
- Collaborate with the General Manager and VP of Traffic Management on process improvements and performance strategies.
- Maintain professional and accurate communication with all prospective customers.