Job Description
As an Automotive Sales Associate, you will play a key role in assisting customers with their vehicle purchase, providing information about available models, and ensuring a positive buying experience.
** Duties and Responsibilities:**
- Proactively generate traffic to the dealership through personal outreach, referrals, social media engagement, internet leads, and walk-in opportunities.
- Greet and assist customers in a friendly, professional manner while identifying their needs and recommending the best vehicle options.
- Conduct engaging test drives to demonstrate key features, performance, and value.
- Stay current on all vehicle models, trims, features, incentives, and pricing to confidently answer customer questions and guide decision-making.
- Guide customers through the entire sales process—including selection, trade-in evaluations, and introductory discussions on financing options—ensuring clarity and satisfaction.
- Partner with the Finance & Insurance (F&I) team to finalize deals, present financing options, and deliver a smooth and professional closing process.
- Negotiate and close deals transparently while maximizing gross profit and delivering a customer-first experience.
- Follow up post-sale to ensure customer satisfaction and address any concerns.
- Build lasting relationships that lead to repeat customers and high-quality referrals.
- Utilize consultative selling and upselling techniques to maximize every opportunity while prioritizing customer trust.