Digital Marketing Specialist CORE RESPONSIBILITIES AND TASKS *

Reporting to the Digital Marketing Manager, partner with Sherwin Williams Sales & Channel Teams and Retailer partners to deliver consistent, brand experiences and communications to the relevant community of consumers. * Serve as a conduit for Sherwin Williams and Retailer teams in executing a digital strategy in their marketing efforts and help them evaluate the relevance of a digital strategy to their business. * Facilitate the delivery of an integrated digital approach to marketing strategy, web products, and creative design. * Monitor metrics to measure success, effectiveness and identify opportunities for optimization. MAJOR TASKS PERFORMED BY THIS POSITION UNDER THE DIRECT SUPERVISION AND MANAGEMENT OF THE DIRECTOR, DIGITAL MARKETING AND WORKING WITH OTHER GROUP/DIVISION PERSONNEL: * Digital Strategy * Attend digital strategy sessions * Serve as a digital consultant to SW Channel & Sales teams and Retailer partner. * Planning

• Coordinate and drive digital kick-offs between Sherwin Williams and Retail partner * Project Management * Coordinate all digital activities including implementation, testing and quality assurance to ensure complete project is delivered * In collaboration with internal Sherwin Williams resources and Retail partners, track project progress against deadlines * Report to Manage Digital Marketing Manager to ensure identification of variances in timelines, scopes & budgets * Analytics & Optimization * Monitor, in conjunction with Retailer partner, website, social media, mobile applications and campaign analytics. * Provide digital recommendations based on reporting output from analytics to improve digital properties, such as websites, mobile applications, social media and display advertising. Education Required: * Bachelor's degree in Marketing or related field; MBA preferred Experience Required: * 2+ years of digital marketing experience with experience in a field-facing role (Retail category experience preferred) * Areas of familiarity include online media & video, social media, SEM/SEO, Web/Mobile Development, Data/Programmatic Media, Measurement and Analytics. * Experience in forging insights from large data sets * Excellent written and oral communication skills * Excellent organizational and analytical skills with strong blend of business and technical abilities Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information or any other consideration prohibited by law or contract. VEVRAA Federal Contractor requesting appropriate employment service delivery systems, such as state workforce agencies and local employment delivery systems, to provide priority referrals of protected veterans. **Primary Location: **United States-North Carolina-Davidson **Work Locations: ** **Organization: **The Sherwin-Williams Company **Schedule: **Full-time **Job Posting: **Mar 29, 2018 **Travel: **Yes, 15 % of the Time