Job Description

Company Description SONIC AUTOMOTIVE, INC.

Sonic Automotive is a Fortune 500 company that is transforming the way people shop for, buy and service their vehicles. Our talented team work together to ensure we provide an experience unmatched by our competitors.

Our associates are happy to work here because:

• We boast the lowest turnover in the industry.
• We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
• We are committed to developing and promoting within the company.
• We are technology based - most jobs use IPads or IPhones that we provide.
• Our benefits are extremely competitive with Medical, dental, vision, HSA, 401k and PTO.
• We encourage peer to peer teamwork and recognition.
• Special benefits to purchasing and leasing a car.
• Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

Job Description Director of Digital Experience Design (UX/UI)

OVERVIEW

Are you interested in changing the Automotive industry forever? Do you have a passion for customer experience? Do you have a natural curiosity to learn and understand why consumers behave the way they do? If so, the Director of Digital Experience Design (UX/UI) position at Sonic Automotive would be a good fit for you.

At Sonic Automotive, we want to change the automotive industry by starting with the car buying process that is primarily in-person and moving it to a truly omnichannel experience. This role would join the newly formed e-commerce team and focus on understanding our customer and their needs in order to create a best-in-class experience that enables a customer to do whatever he or she chooses along the path to purchase a vehicle.

The Director of Digital Experience Design (UX/UI) will report directly to the Vice President of E-commerce and work closely with e-commerce, development, marketing, customer service, store operations, and executive teams.

SPECIFIC RESPONSIBILITIES

· Oversee UX, information architecture, and visual design for all mobile and web products

· Identify customer needs and motivations through research and testing, then translate findings into compelling experiences that both meet customer needs and optimize business goals

· Own the end-to-end UX design process and deliverables including the creation of user flows, wireframes, prototypes and development-ready assets

· Build and manage a team of high functioning designers that embraces creativity, rigor and data

· Be the user advocate by driving and evangelizing the use of behavioral, voice of customer feedback and usability testing

· Collaborate with product management to drive product strategy and aid in the development of product roadmaps

· Conduct competitive and industry research to identify best practices and emerging trends

· Establish, maintain, and promote design guidelines and interaction strategy

· Inform the company’s innovation agenda and content strategy

KEY SKILLS

· Curious, detail-oriented critical thinker with ability to solve complex user goals in new and creative ways

· Collaborative, communication, and presentation skills

· Self-starter with ability to jump into a start-up type environment

· Ability to stay organized with file structures and project timelines

· Understanding of general web coding capabilities and constraints

· Ability to incorporate research strategy and analytics into design decisions

· Mastery of UX interaction and design principles and deliverables including rapid prototyping, concept diagrams, user scenarios, wireframes, flows, experience maps, design patterns and annotated comps

· Solid understanding of design fundamentals across mobile and web platforms, including typography, iconography and color

· Understanding of ADA compliance and meeting needs of users with impairments

BACKGROUND & EXPERIENCE

· 8+ years’ experience in digital, information architecture or user experience for a consumer brand and 4+ years’ experience leading design and implementation of complex digital experiences

· Bachelor’s degree or higher in design, media, communication, psychology, or another relevant field

· Proven success designing and optimizing web and mobile B2C experiences

· Experience working within an Agile environment

· Experience with design tools such as Sketch, Figma, Invision, Photoshop, and/or Illustrator

· Proven success managing and coaching talented UX teams

Additional Information All your information will be kept confidential according to EEO guidelines.